May 28, 2014 Archive

Ecommerce | May 28, 2014

Study: Most fraud happens on high-priced goods

While it may be simpler to steal smaller, lower priced goods in physical stores, in the online space the highest priced items have the highest percentage of fraud attached. That is the main takeaway from a new study out from 2Checkout, which found cable, pay TV and satellite categories have some of the highest rates of fraud. >>

Mobile Marketing | May 28, 2014

ScanBuy reveals 20% increase in QR Code scans

Mentions of QR Codes in the marketing press seem to have calmed down in the last six months or so after mixed reviews of their marketing effectiveness and consumer adoption. However, new figures released by mobile engagement solutions firm Scanbuy shows a marked increase in scans in the last year. >>

Ecommerce | May 28, 2014

Few B2B firms have adopted marketing automation technology

Marketing automation businesses have tremendous opportunity for growth given that very few B2B companies in the U.S. currently use the technology, according to new data released by SiriusDecisions. >>

Advertising | May 28, 2014

Why local-mobile will capture more ad dollars

Mobile was a breakout year across the majority of Centro's publisher partners in 2013. Many of them saw mobile traffic on their own sites and apps pass the 50% mark. How will local-mobile impact 2014? >>

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