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BizReport : May 26, 2014 Archive

May 26, 2014 Archive

Advertising | May 26, 2014

Bot blindness plagues UK advertisers

More than three-quarters of UK advertisers have no idea how many of their ad impressions might be fraudulent, according to new research by Project Sunblock. >>

Mobile Marketing | May 26, 2014

MMA's Case Study Hub hopes to inspire brand marketers

The Mobile Marketing Association has launched what they describe as the "first-ever comprehensive database" of mobile marketing case studies which they hope will inspire brands and enable them to better harness the power of mobile. >>

Ecommerce | May 26, 2014

Survey reveals age is no barrier to confident Internet use

If you believe older generations struggle with technology you could be falling for an outdated stereotype. New research among those age 50 and over reveals that they are just as confident with technology and Internet use as those in their 30s and 40s. >>