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BizReport : May 22, 2014 Archive

May 22, 2014 Archive

Ecommerce | May 22, 2014

Shoppers to Brands: Keep It Simple

According to the experts one key to building loyalty and higher engagement is to create a personalized online experience. But one new study counterbalances that, indicating personalization is lower on consumers' wish list than simple, efficiency. >>

Advertising | May 22, 2014

Report: Programmatic spending surges

Small and local businesses are banking on programmatic advertising options. That is the takeaway from new data out from Casale Media's Index. According to their new report, covering Q4 2013 and Q1 2014, both local and small businesses pushing more ad dollars into the programmatic space - pushing the year over year growth of programmatic twice as high as 2012/2013 numbers. >>

Mobile Marketing | May 22, 2014

Launch brings monetization to mobile screens

Over the past eighteen months brands have been looking for new ways to monetize consumers' oft-used mobile devices. Home and lock screen monetization is one of the areas getting a lot of buzz - because those screens are two of the most seen screens and don't rely on mobile consumers being inside an app or browser window to be seen. >>

Ecommerce | May 22, 2014

Top 3 tips for SMBs to be paid on time

Ask any small business owner and they'll tell you: receiving paid invoices on time is one of their biggest concerns and pet peeves. But according to new data out from Xero, that is changing - because more SMBs are being paid faster than ever. >>

Mobile Marketing | May 22, 2014

ActionX taps 6 mobile leaders for enhanced retargeting

In the mobile space brands are only as good as their targeting. Which is where new deals between mobile and cross-screen retargeting leader ActionX comes in. The company has tapped six mobile leaders to provide top-line data to that more highly retargeted ads are offered to mobile consumers. >>

Ecommerce | May 22, 2014

Royal Mail announces Sunday delivery trials

Britain's Royal Mail is set to trial Sunday opening hours and deliveries in response to the increase in demand for goods ordered online. >>

Trends & Ideas | May 22, 2014

Google ousts Apple to be world's most valuable brand

Google has knocked Apple off the top spot in the 2014 BrandZ Top 100 Most Valuable Global Brands ranking. >>

Viral Marketing | May 22, 2014

Viral Video: Speed of social sharing doubles in past year

Research into the lifecycle of viral video has revealed the number of shares a brand's online video attracts in the first 72 hours following release has doubled in the last 12 months. >>