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BizReport : May 21, 2014 Archive

May 21, 2014 Archive

Advertising | May 21, 2014

Advertising Roundup: Data and targeting and tools, oh, my

Three new releases to the advertising space incorporate better analytics, function and cross-screen options to give brands great choice in campaign creation and ROI. >>

Ecommerce | May 21, 2014

Ecommerce releases simplify targeting, engagement

Two new releases to the ecommerce space should make it simpler for retailers and brands to target consumers across devices and through B2B and B2C channels. >>

Ecommerce | May 21, 2014

How Aimee Soft pushed revenues for El Al Airline

It's no secret that the right targeting can change a window-shopper to a buyer, even in the online space. But the right data to create the right targeting is harder to come by, which is where campaign management hub Aimee Soft came into the picture for airline El Al. >>

Advertising | May 21, 2014

Tablet Project reveals response to tablet ads 40x that of online

Consumers spend longer on tablet ads and click-through rates are far higher than desktop, according to new data published by Newsworks, the marketing body for newsbrands. >>



Mobile Marketing | May 21, 2014

Research reveals rise of restaurant reservations by mobile

New research from restaurant booking service Bookatable reveals a significant rise in the number of diners that book restaurants on a mobile device. >>