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BizReport : May 19, 2014 Archive

May 19, 2014 Archive

Social Marketing | May 19, 2014

How brands are using social data to engage

According to a recent IBM Global CMO survey about 71% of CMOs around the world don't believe their business is prepared to deal with the explosion of 'big data'. One online platform is helping brands harness and utilize social data to engaging and convert consumers. Here's how: >>

Advertising | May 19, 2014

Study: Local hot for auto advertisers

Location based targeting is hot for auto advertisers. According to new data out from Verve last year only 5% of Tier 1 auto advertisers used location based targeting but for this report 22% of Tier 1 auto campaigns used location based targeting options. >>

Email Marketing | May 19, 2014

Extole: How to build referrals weekly, monthly, quarterly

Referral marketing is a solid strategy to build higher engagement levels between brands and consumers. A new infographic from Extole offers tips for weekly, monthly and quarterly strategies. >>

Email Marketing | May 19, 2014

Few email marketers using responsive design in all deployments

Despite the use of responsive design in emails generating more clicks on opened messages, just 1% of marketers are using such design in all the emails they send out, according to a new study from Yesmail Interactive. >>



Social Marketing | May 19, 2014

Buyapowa: Few global retailers have achieved social maturity

Most global retailers are building up communities of Fans or Followers on social media, but few are taking their social media marketing far enough, according to new research released by social commerce provider Buyapowa. >>

Social Marketing | May 19, 2014

Just 1% of retailers' traffic originating from social media

Social media marketing isn't filling up the cash registers in the U.S., according to new figures released by the e-tailing group, but that doesn't mean that being seen in social spaces is a waste of the time and effort involved. >>