BizReport : May 13, 2014 Archive

May 13, 2014 Archive

Advertising | May 13, 2014

Ad Roundup: Yahoo's Gemini, a B2B suite and a new m:comm offering

This is a busy week for releases: we've got new mobile units from Yahoo, a new mobile commerce solution and a way for B2B brands to manage campaigns and spending in a single dash. Read on for details: >>

Blogs & Content | May 13, 2014

How to encourage loyal shoppers to leave reviews

A 2012 survey by Clickfox about brand loyalty found that 72 percent of customers will come back to a brand because of its customer service. One expert suggests brands that collect and display online reviews convey trust and confidence to the customer while demonstrating that customer service is a high priority. >>

Ecommerce | May 13, 2014

Report: April disappointing for retailers

April may not be the cruelest month to most of us - after all, the cold finally broke across the Upper Midwest and spring was definitely arriving in most areas - but don't tell retailers that. According to new data out this week, April didn't bring record numbers of shoppers into stores...not even to fill those Easter baskets. >>

Advertising | May 13, 2014

Do signs still point to the deals?

Maybe more brightly than they did in the past. Those are literal signs in that headline, by the way. According to a new small business survey out from FedEx Office, in-store signage remains an important component to SMB owners - but younger owners place more emphasis on the right signs. >>

Advertising | May 13, 2014

Nectar to boost mobile video ad views with points reward

If you want mobile users to watch your video ads, you could always reward them. That's what the UK's largest loyalty program, Nectar, is hoping to achieve with its new partnership with ad start up Adpoints. >>

Search Marketing | May 13, 2014

One-third of Google search users fail to realize ads labeled as ads are ads

A recent study from UX firm Bunnyfoot, published by eConsultancy, reveals that more than one-third of Internet users do not realize that Google Adwords are paid-for advertising units. >>

Loyalty Marketing | May 13, 2014

Live chat customer service satisfaction rates high

The number of consumers currently using digital touchpoints for customer service is low compared to the use of traditional channels. However, higher satisfaction rates among digital users suggest consumers are likely to return to this channel again and again. >>