News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Top 3 tips to improve customer engagement
Customer engagement can be a flaky thing. What is interesting to a shopper on Monday won't necessarily interest them on Friday. Added to that, a misstep in email can turn a shopper away from a brand quickly. Here are our top 3 tips to improve customer engagement online.
First, invest in the right technology for targeting and engagement.
"Technology has come so far with consumer targeting. It also allows advertisers to engage with the consumer they want, in the way they want, when they want. The tools are there and they are relatively easy to use. Any advertiser not taking advantage is definitely missing out. With that said, invest in the technology that will best help you produce results you want," said Patrick Quigley, CEO, Vantage Media. "There are new platform available all the time. Do the research, test small but broadly, and allocate your spend to what is truly delivering new buyers, not just browsers."
Second, focus targeting efforts on right person, right place and right time.
"If you have two consumers that look alike demographically but one consumer has shown a higher propensity to buy a certain product right now, then it's a no brainer to target that consumer who has higher purchase intent," said Quigley.
Third, utilize native ad options.
"Native advertising indexed high in our consumer engagement test, and it's no surprise since all of the right ingredients are there. The content is likely relevant to the reader for them to want to consume it, while advertising within the same context makes sense since the reader will find the ads relevant. The more engaging your content, and the better the native ads within it, the more engagement you will see between consumers and your ads," said Quigley.
Image via Shutterstock
- Report: Email, mobile key to retail success
- Expert: Data key for financial campaigns
- "Fat" ads slowing down publishers' websites
- IoT making impact on business but barriers remain
- CPG brands spending more on digital ads than traditional
- Mobile video content more effective on publishers' website than social
- Email open rate in UK higher on tablets than US
- IAB: No YoY rise in UK ad-blocking
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...