News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Survey reveals increase in teen desire for an iWatch, but at what price?
Apple's shiny new product, the iWatch, is set to hit the stores in the second half of this year and research points to U.S. teens' increased desire to get that product on their wrists.
Interest among U.S. teens in smartwatches is growing. In an October 2013 survey by Piper Jaffray 12% indicated they would purchase an iWatch if available from Apple at a price of $350 or less. In the most recent survey that figure has risen to 17%.
However, if respected and, more to the point, accurate Apple analyst Ming Chi Kuo of GI Securities is on the money then teens will need to plead with their parents, or part with more of their own hard-earned cash if they want Apple's best. Kuo believes that at the top of the iWatch range prices will be around the $1,000 or more mark.
Six percent of the 7,500 surveyed U.S. teens already own a smartwatch which, says Piper Jaffray, is "slightly higher than expected given the relative lack of smartwatches on the market".
"The universal truths about teens remain the same--they continue to seek peer affirmation, their spending is almost entirely discretionary, and they are early adopters of change," said Steph Wissink, co-director of investment research and senior research analyst at Piper Jaffray. "What's different about this generation of teens versus prior is that they are non-conformists, they seek experiences over products, and they align with brands that are practical yet cool."
Early adopters of smartwatches were also highlighted in recent research by Nielsen.
Their latest survey found that most consumers (70%) are already aware of wearable tech of which 15% have already bought into the trend.
Furthermore, three-quarters of those sporting wearable tech consider themselves early adopters. Almost a third (29%) of those self-professed early adopters fell within the affluent category with more disposable income and earning over $100,000. In fact, Nielsen's study found that cost was one of the key barriers to wearable tech adoption with 72% of those yet to purchase a device saying they wished they were cheaper.
Image via Shutterstock
- Study: Retailers aren't ready for next-gen tech
- Expert Advice: Invest in Near Field Communications
- Top struggles for email marketers
- Campaigner suggests marketers reset campaigns not just clocks
- Brands: How to use in-memory tech to increase personalization
- Study finds mobile payments high on consumers' minds
- Does Facebook really pose a threat to YouTube?
- In a digital age Out of Home advertising memorable and complementary
Featured White Papers
- CRM and Marketing Automation Integration for the Ultimate ROI
The number of companies using marketing automation will increase by 50% by 2015, according to research from Sirius Decisions. But...
- The 5 Worst Things a Creative Can Say
Among the common phrases used in creative services teams there is a group that are deceptively harmless because we hear...
- 5 Ways to Ensure your Social Brand Gets Noticed
In the world of social sponsorships today the key to success is not just awareness but recognition. The path to...
- How Marketers Can Earn Respect at the Revenue Table
Your CEO might not care how many emails you sent last week, but they do care about revenue. To earn...
- How to Create a More Social Business
Download this whitepaper to learn about the current state of social media adoption and see where the most innovative companies...
- The Definitive Guide to Duplicate Listings
In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your...