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BizReport : Advertising archives : April 08, 2014

SundaySky release to energize video creative

Get more from video. That is the underlying message from a new SundaySky platform. The new offering is part of SundaySky's SmartVideo platform and allows brands and advertisers to create personalized video creative from multiple touchpoints.

by Kristina Knight

The personalization aspect of this platform will have the most interest for advertisers because of the attention consumers are giving up to video content. According to comScore data more than 40 billion video streams were served in February with about half of those being advertising messages. The key, however, is personalization because personalized messaging offers more relevance to consumers who are inundated with messaging online - from email to display ads to 'sponsored' messaging in their social networks.

"SundaySky has made it easy for Cable ONE to be even more creative and incorporate scalable, multi-touch engagement video in our customer lifecycle," said David Burzynski, Director of Digital Media at Cable ONE, an early adopter of the platform. "Putting the power of personalized video creation and management in our hands, as marketers, accelerates our time to market and our ability to affect our customers."

The SundaySky SmartVideo lifecycle platform includes:

• Cloud-based, end-to-end campaign management with real time data attached
• Story management options including a scene library so messaging can be used, repurposed and used again
• Optimizations that allow the advertiser to create many adaptations of the creative to serve more consumers
• Best practices for message delivery according to channel
• Advanced analytics to measure campaign performance

Image via Shutterstock

Tags: online video, SundaySky, video advertising, video advertising tools, video content

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