RSS feed Get our RSS feed

News by Topic

BizReport : Search Marketing : April 14, 2014

Study: Mobile search captures more ad dollars

Pay per click ad spending is seeing a new push and it's in the mobile space. That is the takeaway from Covario's Q1 Global Search report, which shows the mobile search spending jumped 135% (Q1 2013 vs. Q1 2014) and 35% over Q4 2013.

by Kristina Knight

Because of the sharp increase in mobile search spending, the mobile space now accounts for about one-quarter of all search spending. Breaking down the mobile numbers even farther tablets accounted for more than half (60%) of the spend while smartphones accounted for 40%.

Overall, the search spend increased about 25% (Q1 2013 vs. Q1 2014) and 7% over Q4 2013.

Alex Funk, director of global paid media strategy at Covario, says this increase is because of the mobile space has matured; the spending increase also underlines a new trend - that of search engines rolling out larger formats and extensions for the mobile space.

Other interesting findings from the report include:

• Search spending in North and South America increased about 30% YoY
• EMEA search spending only increased 6% YoY, but QtoQ saw spending increases of 13%
• Asia/Pacific search spending increased 26% YoY

Meanwhile, February numbers have been released by comScore and show continued search growth from a consumer standpoint. Nearly 18 billion explicit core searches were queried in February, most through Google's engine (67%). Microsoft's Bing engine accounted for just over 18% while Yahoo, Ask and AOL each accounted for 10% or less.

Image via Shutterstock

Tags: comScore, Covario, mobile search spending, search engine trends, search marketing

Subscribe to BizReport



Copyright © 1999- BizReport. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.