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Study: Live TV still trumps time-shifted
With all the buzz about time-shifted viewing and online/mobile viewing, television has been looked at as a dying medium. Not so, according to new data out from BroadStream Solutions; their data shows live television viewing still reigns supreme.
No one watches television anymore. That is what some experts are saying because of DVRs, online/mobile viewing options and other new developments. However new data out from BroadStream Solutions finds a majority of Americans (84%) choose to tune-in to live/first run shows rather than watch via DVR or smaller screens. The study also indicates that fewer than 10% 'prefer to watch' programming on mobile devices, desktop or laptop computers.
"The range of services and options now available to consumers certainly gives them the opportunity to consume TV content in new ways, but the focal point of the living room is still the TV," said Manish Sachdeva, CEO of BroadStream Solutions. "Americans are still getting together with family and friends to watch TV more than any other viewing option, with 81 percent opting to sit around the TV to watch. Another eight percent will choose to watch TV in their living room, but are also watching other programs on their mobile or tablet devices - signaling that the second screen is still just a complimentary device."
Researchers found that, in the past year 70% of Americans have watched live TV while only 26% have watched VOD/DVR sources. About one-third (36%) report they've watched programming via Netflix or similar streaming services.
"What many in the broadcast industry have forget regarding linear TV is that everything evolves from traditional, scheduled playout - consumers record shows from it and there is no DVR without it," said Sachdeva. "Linear TV is also a primary source of cost and revenue for almost all broadcasters. While over-the-top services like Netflix are creating their own content, the bulk of the content these services offer still comes from traditional broadcasters and started life as a scheduled TV broadcast."
Image via Shutterstock
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