News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Savings and discounts the new norm for UK shoppers following recession
British shoppers are finding it hard to shake off the impact of their country's biggest recession since the Second World War, according to new research. Customer insight specialists Aimia surveyed consumers in the UK and found that hunting out discounts and rewards is the new norm.
Britain is a nation of shoppers prepared to hunt out discounts, targeted offers and rewards thanks to financial instability experienced over the last few years. They're even prepared to alter their lifestyle choices to make their money go further.
The findings come from Aimia's latest Loyalty Lens report which compares survey results for 2012 and 2014. They show that 61% of consumers say the recession altered the way they shop and, for 43% that behavioral change is here to stay.
Saving money by using vouchers has increased with 44% now using them compared to 34% in 2012. Similarly, the use of loyalty schemes has risen with nearly three-quarters (74%) using them to stretch budgets and claim rewards, up from 71% in 2012.
Other changes involve lifestyle and the types of places used to make purchases:
- 48% are now opting to entertain at home rather than eat out, up from 39% in 2012;
- There has been a slight rise in the use of price comparison websites now used by 57% of people, up 1 percentage point from 2012;
- The number using vouchers remains at 70%:
- More than half (52%) frequent auction sites to save money, up from 49% in 2012.
"The coping mechanisms used during the recession have evolved into new behaviors in the home and on the high street that look set to last. We're living in a new rewards economy," says Jan-Pieter Lips, President of Aimia, EMEA.
"Now everyone - regardless of income - is using a toolbox of ways to make their money go further, from discounts and rewards to entertaining at home. By making small daily savings, people can enjoy spending money on bigger purchases, such as holidays."
Image via Shutterstock
- PayPal wants users to eat their (pass)words
- 'Visually wired' disposition behind massive rise in infographic use
- Half of British consumers believe drone deliveries will never happen
- Social Roundup: How brands are engaging in social
- Targeted ads give Internet users the creeps
- Online shoppers overwhelmed by choice
- Smartwatches: time for a new ad format
- Translation challenges stymying online communication
Featured White Papers
- Tasty Tips From Marketing's Master Chefs
The art and science of effective marketing and demand generation is like a great recipe- Marketing master chefs turn traditional...
- Analyzing the Value of Responsive Design Can Be Messy
Responsive web design is an integral part of customer engagement in our multi-device world. But the additional costs and resources...
- Mobile Email Guide: Design strategies to help you capture mobile clicks
On average, about 40 percent of e-mail opens come from mobile devices and tablets. Mobile subscribers are less engaged because...
- Avoid these common pitfalls when choosing a cloud CRM
Organizations are frequently turning to SaaS solutions for their CRM needs. But there are risks when deploying any solution at...
- 2015 Social Marketing Planning Guide
2015 is going to be a great year for social marketers, but to make the most of it you'll need...