News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Reports: Ad spend up on Bing, consumers still heavy on Google
More search dollars are being pushed into Microsoft's Bing space. That according to new data out from The Search Agency which found that Bing's growth (Q1 2014) was more than double the growth of spending for Google.
According to the State of Paid Search Report Bing's growth hit 60% (YoY) while Google's growth rate hit 29%. Google is the 'older' engine and is more established with consumers. Other interesting findings from the report include:
• 28% of all search impressions were from mobile devices; mobile is expected to account for one-third of all impressions by year's end
• Click-thrus, cost-per-click rates and impressions all saw significant YoY growth
• The smartphone impression share was 60% while tablets' share was 42%
"Bing gains ground in overall search traffic and has proven to be an appealing alternative to Google," said Delia Perez, SVP Marketing Strategy at The Search Agency. "A number of factors are driving this growth as advertisers are drawn to Bing's more flexible campaign management tools in the aftermath of Google's crossover to enhanced campaigns. Advertisers are still adjusting to Google's bundling of device management, and Bing may be the more attractive option because it can be a customizable alternative."
Meanwhile comScore is breaking down March search engine rankings and finds that consumers are still heavy on Google - the search giant accounted for more than 67% of explicit core search queries in March; Microsoft's Bing accounted for less than 20%. More than 19 billion explicit core searches were queried for the month; more than two-thirds of searches returned organic results from Google.
Image via Shutterstock
- Retail Internet of Things spend forecast to reach $2.5 billion by 2020
- Vloggers under-utilized by brand marketers targeting Millennials
- Report: Mobile web use doubles
- Ad Roundup: Tools to improve experience
- Study finds customer service key for BTS success
- IAB/UKOM cuts through confusion with 'definitive' data on time Brits spend online
- Google pauses Flash and signals new ad age of HTML5
- Studies ID how Millennials are connecting
Featured White Papers
- Why Marketing Should Be Personal
Read our report, Why Marketing Should be Personal, created in partnership with Econsultancy, to learn why 700 marketers ranked personalization...
- Digital Trends 2015
Download the 2015 Digital Trends report, created in partnership with Econsultancy, to see the trends and tools you need to...