News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
NSA snooping prompts consumer caution in online banking and shopping
Consumers are treading cautiously online. Not only are they doing less online banking, some are even reducing the amount they use email, according to a new survey conducted by Harris Interactive for data security firm ESET.
Almost half of the 2,000 U.S. adults surveyed (47%) said they were more cautious of online activity - particularly in what they say, do and the sites they visit. The survey is released just as Director of National Intelligence, James Clapper, admits that Americans' emails continue to be searched.
Furthermore, across all age groups, more than a quarter said they were conducting less banking activity online and 24% were less inclined to use email.
More worrying still for ecommerce, 26% have decreased the amount of shopping they do online, compared to 14% last year.The likelihood of caution rises among younger age group with a third saying they are shopping less online.
According to Stephen Cobb, senior security researcher at ESET, writing on the company blog, over a quarter of respondents (26%) had changed their behavior based on recent revelations about the National Security Agency's snooping. This change in consumer behavior, says Cobb, "translates into a worrying trend for the online economy" and is "not good news for companies that rely on sustained or increased use of the Internet for their business model".
Image via Shutterstock
- Top 3 tips for effective native ad campaigns
- Top 3 email tips for the 2014 holidays
- Study: 3/4 will use phones for holiday shopping
- Studies: Shoppers want connection
- Brands: What to prep now for Thanksgiving Weekend
- Would your website earn Google's mobile-friendly label?
- Third of UK online retailers are not ready for the Christmas rush
- Study: Consumers find driving need to be always on
Featured White Papers
- Definitive Guide to Marketing Metrics and Analytics
Download this 70-page, all-encompassing guide to learn the right metrics for understanding and interpreting marketing results, why measuring marketing programs...
- From Average to Elite: 7 Secrets of Today's Top Marketers
Marketing is more chaotic than ever. Pleasing multiple stakeholders, juggling random request inputs and collecting meaningful data from project teams...
- Marketing Attribution in the New World
We all know that consumers generally do not convert after seeing just one advertisement. How do we decide which campaign...