News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
New platform uses social components to increase engagement
People are spending more time on social networks, but while many businesses are also in the social space they may not be taking full advantage of what social networking has to offer. A new platform, from Fanhub, uses social tools to increase small businesses reach into the real world.
Fanhub is a socially inspired CRM built with small businesses in mind. Through the platform brands can incorporate @Mentions, social network follows and comments as well as notifications to build customer engagement.
"We created Fanhub because we wanted to do more than just 'manage' our customers," said Steve McIntosh, co-founder and Chief Fan Ambassador of Fanhub. "We saw an opportunity to connect all of our prospects and brand advocates--including our employees--while providing a venue for truly collaborative service."
The platform is collaborative so the business, employees and other partners can 'share' information - like leads, prospects and even cases - so that the right messaging is reaching the right consumer to increase their recognition of the brand as well as their engagement. Brands can:
• View sales history alongside customer information
• Locate multiple case data in a single view
• Store contact data as well as sales history and other factors in one place
- Ad Roundup: Releases for content monetization
- In ecommerce, personalization missing the mark
- Product imagery on retailers' mobile sites lags desktop versions
- Why the press release is (still) not dead
- Expert: Why B2Bers need social
- Is your branded content memorable?
- Study: Most believe personalization key to success
- Report: Most Amazon sellers looking for new marketplaces
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...