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BizReport : Trends & Ideas : April 28, 2014


Nearly half of gamers are women

The image of gaming is changing when it comes to gender. Long gone is the stereotypical image of a teenage boy holed up in a darkened bedroom as the number of women increases to almost half of all U.S. gamers.

by Helen Leggatt

According to the Entertainment Software Association's latest Essential Facts, almost half (48%) of U.S. gamers are female - the closest the genders have ever come to parity.

Only a few years ago - 2006 and 2007 - men made up the majority of gamers (62%).

Furthermore, women over the age of 18 make up more than a third (36%) of the gamer population - that's double the 17% of the market that is made up of boys under the age of 18.

So what does a gamer look like in 2014? According to the Entertainment Software Association's latest data:

- Gamers have an average age of 31;

- Gamers been playing games for an average of 14 years;

- 71% are age 18 or older;

- 62% play games with others, either in-person or online;

- 53% play games on their smartphones;

- 41% play on their wireless device;

- 59% of Americans play video games with an average of two gamers per household.

Image via Shutterstock

Tags: entertainment, gamers, mobile games, video games










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