News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Nearly half of gamers are women
The image of gaming is changing when it comes to gender. Long gone is the stereotypical image of a teenage boy holed up in a darkened bedroom as the number of women increases to almost half of all U.S. gamers.
According to the Entertainment Software Association's latest Essential Facts, almost half (48%) of U.S. gamers are female - the closest the genders have ever come to parity.
Only a few years ago - 2006 and 2007 - men made up the majority of gamers (62%).
Furthermore, women over the age of 18 make up more than a third (36%) of the gamer population - that's double the 17% of the market that is made up of boys under the age of 18.
So what does a gamer look like in 2014? According to the Entertainment Software Association's latest data:
- Gamers have an average age of 31;
- Gamers been playing games for an average of 14 years;
- 71% are age 18 or older;
- 62% play games with others, either in-person or online;
- 53% play games on their smartphones;
- 41% play on their wireless device;
- 59% of Americans play video games with an average of two gamers per household.
Image via Shutterstock
- Fun in the Sun: How to Take a Vacation as a Small Business Owner
- Email Roundup: Solutions to increase targeting
- Expert: Keys for coupon success
- Study: Texting could save customer relationships
- Survey: Though ads influence, relevance is key
- Brands: What you need to know about the 3 leading cyberattacks
- Top 3 tips to increase localization
- Top 3 tips for better personalization
Featured White Papers
- The 5 Principles of Engagement Marketing
In this ebook, we define each of those five principles, and show you what an engagement marketing strategy truly looks...