News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Mobile plays significant role in the shopping habits of Boomers and Seniors
Businesses that do not recognize the increasing numbers of older Boomers and Seniors that are involved in mobile shopping are missing out on a growing demographic that wields huge purchasing power, according to a recent survey from the Local Search Association conducted by Thrive Analytics.
In their "Local Mobile Trends Study", the Local Search Association reveals that mobile isn't just for youngsters. More and more people over the age of 54 (older Boomers and Seniors) are using mobile when out shopping in physical stores.
Of the 1,058 smartphone users surveyed, more than two-thirds (69%) of Boomers and Seniors said they used their device, if only occasionally, to seek out deals, make price comparisons and check out reviews while they are shopping in a physical store. Among Gen Y shoppers that figure rises to 97%.
Furthermore, 37% of older Boomers and Seniors were not averse to leaving a store and going elsewhere to shop based on the information they find on their smartphone.
"Boomers and Seniors are catching up to their Gen Y and Gen X counterparts in their use of mobile throughout the local shopping experience," says Neg Norton, president, Local Search Association. "Businesses that fail to recognize the strong and growing prevalence of mobile usage by older generations will miss out on an opportunity to reach this large demographic with huge purchasing power."
Another interesting finding relates to whether or not people feel guilty for using their mobile in a physical store and hiding their mobile usage from store staff. While 8% of Gen Y and 10% of Gen X said they would hide their mobile usage in-store, older Boomers and Seniors were less concerned (6%).
Earlier this year, a UK survey by retail technology firm Omnico found that just 37% of those aged between 18 and 24 admit to showrooming compared to 50% of those aged between 55 and 59.
- Study: Retailers aren't ready for next-gen tech
- Expert Advice: Invest in Near Field Communications
- Top struggles for email marketers
- Campaigner suggests marketers reset campaigns not just clocks
- Brands: How to use in-memory tech to increase personalization
- Study finds mobile payments high on consumers' minds
- Does Facebook really pose a threat to YouTube?
- In a digital age Out of Home advertising memorable and complementary
Featured White Papers
- CRM and Marketing Automation Integration for the Ultimate ROI
The number of companies using marketing automation will increase by 50% by 2015, according to research from Sirius Decisions. But...
- The 5 Worst Things a Creative Can Say
Among the common phrases used in creative services teams there is a group that are deceptively harmless because we hear...
- 5 Ways to Ensure your Social Brand Gets Noticed
In the world of social sponsorships today the key to success is not just awareness but recognition. The path to...
- How Marketers Can Earn Respect at the Revenue Table
Your CEO might not care how many emails you sent last week, but they do care about revenue. To earn...
- How to Create a More Social Business
Download this whitepaper to learn about the current state of social media adoption and see where the most innovative companies...
- The Definitive Guide to Duplicate Listings
In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your...