News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Mobile plays significant role in the shopping habits of Boomers and Seniors
Businesses that do not recognize the increasing numbers of older Boomers and Seniors that are involved in mobile shopping are missing out on a growing demographic that wields huge purchasing power, according to a recent survey from the Local Search Association conducted by Thrive Analytics.
In their "Local Mobile Trends Study", the Local Search Association reveals that mobile isn't just for youngsters. More and more people over the age of 54 (older Boomers and Seniors) are using mobile when out shopping in physical stores.
Of the 1,058 smartphone users surveyed, more than two-thirds (69%) of Boomers and Seniors said they used their device, if only occasionally, to seek out deals, make price comparisons and check out reviews while they are shopping in a physical store. Among Gen Y shoppers that figure rises to 97%.
Furthermore, 37% of older Boomers and Seniors were not averse to leaving a store and going elsewhere to shop based on the information they find on their smartphone.
"Boomers and Seniors are catching up to their Gen Y and Gen X counterparts in their use of mobile throughout the local shopping experience," says Neg Norton, president, Local Search Association. "Businesses that fail to recognize the strong and growing prevalence of mobile usage by older generations will miss out on an opportunity to reach this large demographic with huge purchasing power."
Another interesting finding relates to whether or not people feel guilty for using their mobile in a physical store and hiding their mobile usage from store staff. While 8% of Gen Y and 10% of Gen X said they would hide their mobile usage in-store, older Boomers and Seniors were less concerned (6%).
Earlier this year, a UK survey by retail technology firm Omnico found that just 37% of those aged between 18 and 24 admit to showrooming compared to 50% of those aged between 55 and 59.
- Report: Post-purchase contact key for future engagement
- Ad Roundup: Customer-focused releases
- UK retailers need to improve returns process
- Shoppers want more in-store tech
- Resolving customer issues quickly leads to greater brand loyalty
- Top 3 benefits for ecommerce success
- Research reveals extent of secondary revenue generation among UK retailers
- Report: Bot attempting to steal gift cards
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...