News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Mobile plays significant role in the shopping habits of Boomers and Seniors
Businesses that do not recognize the increasing numbers of older Boomers and Seniors that are involved in mobile shopping are missing out on a growing demographic that wields huge purchasing power, according to a recent survey from the Local Search Association conducted by Thrive Analytics.
In their "Local Mobile Trends Study", the Local Search Association reveals that mobile isn't just for youngsters. More and more people over the age of 54 (older Boomers and Seniors) are using mobile when out shopping in physical stores.
Of the 1,058 smartphone users surveyed, more than two-thirds (69%) of Boomers and Seniors said they used their device, if only occasionally, to seek out deals, make price comparisons and check out reviews while they are shopping in a physical store. Among Gen Y shoppers that figure rises to 97%.
Furthermore, 37% of older Boomers and Seniors were not averse to leaving a store and going elsewhere to shop based on the information they find on their smartphone.
"Boomers and Seniors are catching up to their Gen Y and Gen X counterparts in their use of mobile throughout the local shopping experience," says Neg Norton, president, Local Search Association. "Businesses that fail to recognize the strong and growing prevalence of mobile usage by older generations will miss out on an opportunity to reach this large demographic with huge purchasing power."
Another interesting finding relates to whether or not people feel guilty for using their mobile in a physical store and hiding their mobile usage from store staff. While 8% of Gen Y and 10% of Gen X said they would hide their mobile usage in-store, older Boomers and Seniors were less concerned (6%).
Earlier this year, a UK survey by retail technology firm Omnico found that just 37% of those aged between 18 and 24 admit to showrooming compared to 50% of those aged between 55 and 59.
- Experts: App usage will change in 2015
- How data will influence 2015
- Top 4 investments to make in 2015
- Researchers use Yelp to predict a restaurant's chances of survival
- Are your employees stifling yawns during status meetings?
- Survey reveals the odd places consumers shop by mobile
- Marketers urged to lower ad viewability expectations
- 50% of consumers who want marketing comms prefer them via email
Featured White Papers
- 7 Myths About Online Reviews
When it comes to building and maintaining trust in your brand, online reviews are an extremely valuable addition to your...
- Targeting (That's on target)
"Hopeful messaging is wasted messaging. Clear targeting means more than just Who. It also demands a knowledge of How, When,...
- Leveraging Facebook to Improve ROI on Brand Sites
Rather than deserting your brand site for a Facebook Fan Page, the best digital marketing strategies incorporate a Facebook presence...