News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Forrester report highlights why marketers should be using Google Plus
Google Plus isn't as deserted a destination as you might at first think. According to new research from Forrester the social network is actually a more effective marketing environment than Twitter and is a must for marketers.
While Facebook remains the dominant social network with 72% of the 61,000 US adults surveyed by Forrester visiting the site at least monthly, the second-biggest and beyond should not be ignored.
Did you know, for instance, that Google Plus has as many adults using it in the U.S. as Twitter? Almost a quarter (22%) of respondents to Forrester's survey said they visit Google Plus at least once a month - the same number that visits Twitter monthly.
"That means you can build a real follower base on Google Plus: On average, top brands have collected 90% as many fans on Plus as on Twitter," says Nate Elliott, Forrester analyst and author of the report.
The good news for Google Plus continues with the finding that its followers are twice as engaged as Twitter followers.
So why does Twitter get all the attention? According to Elliot, Forrester analyst and author of the report, the media has altered perceptions in favor of Twitter.
"Put simply, Google Plus isn't the Facebook killer some hoped it would be," Elliott wrote in a blog post discussing the report 'The Case for Google Plus'. "But that doesn't mean marketers should ignore Plus. Far from it: I believe every marketer should use Google Plus."
Image via Shutterstock
- Report: Post-purchase contact key for future engagement
- Ad Roundup: Customer-focused releases
- UK retailers need to improve returns process
- Shoppers want more in-store tech
- Resolving customer issues quickly leads to greater brand loyalty
- Top 3 benefits for ecommerce success
- Research reveals extent of secondary revenue generation among UK retailers
- Report: Bot attempting to steal gift cards
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...