News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Demandbase, PunchTab launches improve targeting abilities
New to the mobile ad space, a B2B solution from Demandbase which allows users to target according to company and business audience members via mobile devices. Meanwhile, PunchTab is extending their cross-channel reach to television.
Demandbase's new B2B Mobile Advertising solution works with their existing programmatic and retargeting solutions. The new mobile offering allows B2B brands to tap into cross-channel marketing abilities and to use audience/business data to improve campaign targeting.
"Adding B2B mobile targeting measurably increases our ability to get the right message in front of the right person during the workday," said Chris Golec, CEO, Demandbase. "B2B marketing is simply not effective if the right companies are not laser targeted. Adding mobile allows marketers to increase awareness and build influence within the accounts their sales team values most."
According to several small business surveys, more SMB owners and employees are doing more of their day-to-day work via either smartphone or tablet - or both. Other surveys posit that upwards of half (48%) of all US workers are using mobile devices throughout their day to check email or complete work-related projects.
Meanwhile PunchTab is adding television to their cross-channel platform. The company has extended their reach into television, allowing advertisers to create engaging second-screen and cross-channel campaigns that are synched to create an immersive customer experience.
"Getting viewers to tune-in is only half the battle," said Ranjith Kumaran, founder and CEO of PunchTab. "Most brands and agencies concede that today's world of shrinking digital attention spans requires a perpetual cycle of engagement with viewers--before, during, and between episodes. The difficulty however, is in crafting campaigns that translate the vision of a TV series across second screen experiences and keep viewers coming back for more. PunchTab now gives this ability to any brand or agency, while providing them a way to better understand how viewers are engaging."
The platform allows users to create between-episodic content to help increase engagement while tracking conversion triggers and other engagement factors in real time.
Image via Shutterstock
- Top 3 social trends to watch in 2015
- Why clicks will regain importance in 2015
- Security concerns cause 23% of consumers to shop less online
- Mobile and online key resource for last-minute Christmas shoppers
- Third of consumers never pay full price online
- Online cash register bells will continue ringing on Christmas Day and Boxing Day
- Experts: App usage will change in 2015
- How data will influence 2015
Featured White Papers
- No Longer a Necessary Evil: How Modern CRM Empowers Sales
CRM has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to...
- 7 Myths About Online Reviews
When it comes to building and maintaining trust in your brand, online reviews are an extremely valuable addition to your...
- Targeting (That's on target)
"Hopeful messaging is wasted messaging. Clear targeting means more than just Who. It also demands a knowledge of How, When,...
- Leveraging Facebook to Improve ROI on Brand Sites
Rather than deserting your brand site for a Facebook Fan Page, the best digital marketing strategies incorporate a Facebook presence...