News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Demandbase, PunchTab launches improve targeting abilities
New to the mobile ad space, a B2B solution from Demandbase which allows users to target according to company and business audience members via mobile devices. Meanwhile, PunchTab is extending their cross-channel reach to television.
Demandbase's new B2B Mobile Advertising solution works with their existing programmatic and retargeting solutions. The new mobile offering allows B2B brands to tap into cross-channel marketing abilities and to use audience/business data to improve campaign targeting.
"Adding B2B mobile targeting measurably increases our ability to get the right message in front of the right person during the workday," said Chris Golec, CEO, Demandbase. "B2B marketing is simply not effective if the right companies are not laser targeted. Adding mobile allows marketers to increase awareness and build influence within the accounts their sales team values most."
According to several small business surveys, more SMB owners and employees are doing more of their day-to-day work via either smartphone or tablet - or both. Other surveys posit that upwards of half (48%) of all US workers are using mobile devices throughout their day to check email or complete work-related projects.
Meanwhile PunchTab is adding television to their cross-channel platform. The company has extended their reach into television, allowing advertisers to create engaging second-screen and cross-channel campaigns that are synched to create an immersive customer experience.
"Getting viewers to tune-in is only half the battle," said Ranjith Kumaran, founder and CEO of PunchTab. "Most brands and agencies concede that today's world of shrinking digital attention spans requires a perpetual cycle of engagement with viewers--before, during, and between episodes. The difficulty however, is in crafting campaigns that translate the vision of a TV series across second screen experiences and keep viewers coming back for more. PunchTab now gives this ability to any brand or agency, while providing them a way to better understand how viewers are engaging."
The platform allows users to create between-episodic content to help increase engagement while tracking conversion triggers and other engagement factors in real time.
Image via Shutterstock
- Reports: Brands are winning back to school
- Time spent gaming on mobile drops, eSports partly to blame
- Expert: How to turn data-rich into data-action
- Expert: 3 questions to ask before outsourcing
- Top retail brands' email marketing campaigns found wanting
- Retailers must consider tech expectations of in-store consumers
- Ad Roundup: Releases for social data, site understanding
- Best practices for a solid omnichannel strategy
Featured White Papers
- 7 Trends Impacting How We Use Digital Assets
Download this new Adobe white paper to discover the seven trends impacting how digital marketers create, manage, deliver, and optimize...
- The Retail Marketer's 2015 Holiday Playbook
Download this ebook to learn how to increase Average Order Value, drive last minute purchases, increase sales, extend in-store shopping...
- 3 Tactics to Increase Influence on Your Consumer's Complex Path to Purchase
Consumers are No Longer Predictable, and their Path to Purchase is No Longer Linear......
- What Your Website and a Great Book Should Have in Common
With real-time personalization, your website can share many of the same characteristics of a best-selling novel - including the ability...