News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Demandbase, PunchTab launches improve targeting abilities
New to the mobile ad space, a B2B solution from Demandbase which allows users to target according to company and business audience members via mobile devices. Meanwhile, PunchTab is extending their cross-channel reach to television.
Demandbase's new B2B Mobile Advertising solution works with their existing programmatic and retargeting solutions. The new mobile offering allows B2B brands to tap into cross-channel marketing abilities and to use audience/business data to improve campaign targeting.
"Adding B2B mobile targeting measurably increases our ability to get the right message in front of the right person during the workday," said Chris Golec, CEO, Demandbase. "B2B marketing is simply not effective if the right companies are not laser targeted. Adding mobile allows marketers to increase awareness and build influence within the accounts their sales team values most."
According to several small business surveys, more SMB owners and employees are doing more of their day-to-day work via either smartphone or tablet - or both. Other surveys posit that upwards of half (48%) of all US workers are using mobile devices throughout their day to check email or complete work-related projects.
Meanwhile PunchTab is adding television to their cross-channel platform. The company has extended their reach into television, allowing advertisers to create engaging second-screen and cross-channel campaigns that are synched to create an immersive customer experience.
"Getting viewers to tune-in is only half the battle," said Ranjith Kumaran, founder and CEO of PunchTab. "Most brands and agencies concede that today's world of shrinking digital attention spans requires a perpetual cycle of engagement with viewers--before, during, and between episodes. The difficulty however, is in crafting campaigns that translate the vision of a TV series across second screen experiences and keep viewers coming back for more. PunchTab now gives this ability to any brand or agency, while providing them a way to better understand how viewers are engaging."
The platform allows users to create between-episodic content to help increase engagement while tracking conversion triggers and other engagement factors in real time.
Image via Shutterstock
- Traditional external agency model failing to meet marketers' needs
- Few marketers intend to invest in marketing technology in 2017
- Kinetic email boosts unique click and click-to-open rates
- Study: GenX, Y most likely to BOPIS
- Experts: Why points aren't enough for loyalty
- How to win the Amazon Buy Box
- Consumers prefer human touch for insurance buying, claims
- Study: Digital strategy not properly defined
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...