News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
comScore report compares desktop use versus mobile for social
If you need to better understand the role that mobile plays in social media, take a look at comScore's recent mobile-desktop comparison chart and you'll soon see how it is.
comScore's recent report "U.S. Digital Future in Focus 2014" highlights the increasing role mobile is playing in social media. Overall, people are using social media on their mobile devices more now than ever before, and there are more 'mobile-native' networks such as Vine, Instagram and Snapchat.
In fact, among the major social networks, only LinkedIn (35.5% desktop / 11.3% mobile / 8.2% multi-platform) and Tumblr (19.4% desktop / 14.4% mobile / 9.9% multi-platform ) continue to have more desktop-only users than mobile-only or multi-platform users.
Similarly, it was only on LinkedIn and Tumblr that users spent the majority of their time on the desktop sites. While the desktop-mobile share of time for Facebook users in December 2013 was 32% vs. 68%, Twitter 14% vs. 86% and Pinterest 8% vs. 92%, users of both LinkedIn and Tumblr spent more than half of their time - 74% and 54% respectively - using the desktop sites.
Meanwhile, more camera-centric social media sites, such as Vine, Instagram and Snapchat, had almost no desktop users at all with Snapchat registering zero.
- Study: Most want loyalty to be mobile
- Expert: Data key to video strategy
- Study: Half of loyalty club members want retail redemption options
- Unilever to up digital spend following display ad trial
- FreeWheel: Video ad views up 24% YoY
- Report: Post-purchase contact key for future engagement
- Ad Roundup: Customer-focused releases
- UK retailers need to improve returns process
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...