News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
comScore report compares desktop use versus mobile for social
If you need to better understand the role that mobile plays in social media, take a look at comScore's recent mobile-desktop comparison chart and you'll soon see how it is.
comScore's recent report "U.S. Digital Future in Focus 2014" highlights the increasing role mobile is playing in social media. Overall, people are using social media on their mobile devices more now than ever before, and there are more 'mobile-native' networks such as Vine, Instagram and Snapchat.
In fact, among the major social networks, only LinkedIn (35.5% desktop / 11.3% mobile / 8.2% multi-platform) and Tumblr (19.4% desktop / 14.4% mobile / 9.9% multi-platform ) continue to have more desktop-only users than mobile-only or multi-platform users.
Similarly, it was only on LinkedIn and Tumblr that users spent the majority of their time on the desktop sites. While the desktop-mobile share of time for Facebook users in December 2013 was 32% vs. 68%, Twitter 14% vs. 86% and Pinterest 8% vs. 92%, users of both LinkedIn and Tumblr spent more than half of their time - 74% and 54% respectively - using the desktop sites.
Meanwhile, more camera-centric social media sites, such as Vine, Instagram and Snapchat, had almost no desktop users at all with Snapchat registering zero.
- Localytics: App engagement up, retention declines
- Knowledge of marketing automation low among senior-level marketers
- Study: Data tools don't stop cross-channel challenges
- Reports: Mobile economy flourishing
- Top 3 trends to push marketers ahead in 2015
- Consumers want marketing email based on previous purchases
- Kenshoo highlights rise in Facebook ad spend
- Study: Americans don't understand their health plan
Featured White Papers
- What Your Website and a Great Book Should Have in Common
With real-time personalization, your website can share many of the same characteristics of a best-selling novel - including the ability...
- Twitter for Business: Everything You Need to Know
Using Twitter requires a lot more effort than just sharing a link and throwing in a hashtag or two....