News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
comScore report compares desktop use versus mobile for social
If you need to better understand the role that mobile plays in social media, take a look at comScore's recent mobile-desktop comparison chart and you'll soon see how it is.
comScore's recent report "U.S. Digital Future in Focus 2014" highlights the increasing role mobile is playing in social media. Overall, people are using social media on their mobile devices more now than ever before, and there are more 'mobile-native' networks such as Vine, Instagram and Snapchat.
In fact, among the major social networks, only LinkedIn (35.5% desktop / 11.3% mobile / 8.2% multi-platform) and Tumblr (19.4% desktop / 14.4% mobile / 9.9% multi-platform ) continue to have more desktop-only users than mobile-only or multi-platform users.
Similarly, it was only on LinkedIn and Tumblr that users spent the majority of their time on the desktop sites. While the desktop-mobile share of time for Facebook users in December 2013 was 32% vs. 68%, Twitter 14% vs. 86% and Pinterest 8% vs. 92%, users of both LinkedIn and Tumblr spent more than half of their time - 74% and 54% respectively - using the desktop sites.
Meanwhile, more camera-centric social media sites, such as Vine, Instagram and Snapchat, had almost no desktop users at all with Snapchat registering zero.
- SMBs: How to remain visible during the election push
- Brands: How to prepare for a non-Flash environment
- BrightEdge: Brands are missing consumer engagement with content
- Experts weigh in on the death of Flash
- Study finds payment issues top affiliates' complaint list
- Study: Indian mobile use skyrocketing
- How travel brands can stop fraud
- Cart abandonment rates lower for charities than other sectors
Featured White Papers
- The Step-By-Step Guide to Building Your Custom Attribution Model
Solving the attribution problem will be one of the most important things you do to boost ROI for your organization....
- What drives Email Open Rates
eDataSource compares certain quarterly email engagement metrics across five somewhat similar retailers, based on our visibility into the email activity...