News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Brands: How mobile wallets can improve loyalty programs
Mobile technology gives customers the power to choose how and when to interact and transact with brands, a trend that shows no signs of slowing down. It is also giving brands the ability to maintain an engaged customer base, especially for loyalty programs.
Kristina: Do brands need to broaden their loyalty programs to be accessible in both the online and mobile spaces?
Christopher Barnard, Points President: Loyalty programs can widen their distribution using online, offline, and mobile environments, including brick-and-mortar stores, websites, tablets, and social media. When programs distribute information as well as transactional capabilities everywhere they can, members are able to interact with their programs whenever and wherever they want -- opportunities an increasingly mobile-savvy member base is starting to demand. By confining interaction to its own channels, a loyalty program misses out on countless opportunities to connect with and engage its members.
Kristina: How can mobile wallets simplify this crossover?
Christopher: Mobile wallets leverage the power and popularity of mobile technology to make purchasing easier and more convenient. Even better, they're a natural ally of loyalty programs, allowing program members to have all their loyalty information consolidated and at their fingertips at all times. Mobile wallets are at the threshold of becoming mainstream, and loyalty programs could be that final push. Points' research indicates that 78% of consumers surveyed would be more likely to make a purchase if offered points or miles, and 73% wish there were more ways to earn points and miles in their favorite programs.
Image via Shutterstock
- Top 3 social trends to watch in 2015
- Why clicks will regain importance in 2015
- Security concerns cause 23% of consumers to shop less online
- Mobile and online key resource for last-minute Christmas shoppers
- Third of consumers never pay full price online
- Online cash register bells will continue ringing on Christmas Day and Boxing Day
- Experts: App usage will change in 2015
- How data will influence 2015
Featured White Papers
- No Longer a Necessary Evil: How Modern CRM Empowers Sales
CRM has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to...
- 7 Myths About Online Reviews
When it comes to building and maintaining trust in your brand, online reviews are an extremely valuable addition to your...
- Targeting (That's on target)
"Hopeful messaging is wasted messaging. Clear targeting means more than just Who. It also demands a knowledge of How, When,...
- Leveraging Facebook to Improve ROI on Brand Sites
Rather than deserting your brand site for a Facebook Fan Page, the best digital marketing strategies incorporate a Facebook presence...