News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Bizo releases B2B targeting solution
A new targeting solution in the B2B space takes a different approach to website traffic, and allows businesses to 'nurture' anonymous visitors even before they offer up an email address. This kind of engagement can enrich the on-site experience for visitors and may encourage conversions.
The new solution from Bizo, called Multi-Channel Nurturing is set up to allowed brands to scale anonymous website traffic through automation and programmatic nurturing. Similar to email nurturing, this kind of interaction encourages engagement for those visitors who haven't yet created a login or other 'profile'.
"With the B2B buying cycle 90 percent over by the time a sales person is contacted, the onus lies on marketing to educate buyers throughout that entire journey - making automation absolutely critical," said Chris Mann, vice president of product management, Bizo. "Of course email nurturing is a powerful tool to address this problem, but it's limited since marketers only have emails for a small percentage of their target audience. With Bizo Multi-Channel Nurturing, we're extending the important nurturing effort to display and social advertising to give marketers the ability to run programs that are always on, and help CMOs maximize their resources and create better efficiency."
Bizo's B2B solutions allow marketers to serve both anonymous visitors and prospects relevant ads across the online space, including Facebook and ad exchanges as well as to sequence targeted creative solutions and content based on audience profiles and past buying behaviors.
Image via Shutterstock
- Top 3 social trends to watch in 2015
- Why clicks will regain importance in 2015
- Security concerns cause 23% of consumers to shop less online
- Mobile and online key resource for last-minute Christmas shoppers
- Third of consumers never pay full price online
- Online cash register bells will continue ringing on Christmas Day and Boxing Day
- Experts: App usage will change in 2015
- How data will influence 2015
Featured White Papers
- No Longer a Necessary Evil: How Modern CRM Empowers Sales
CRM has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to...
- 7 Myths About Online Reviews
When it comes to building and maintaining trust in your brand, online reviews are an extremely valuable addition to your...
- Targeting (That's on target)
"Hopeful messaging is wasted messaging. Clear targeting means more than just Who. It also demands a knowledge of How, When,...
- Leveraging Facebook to Improve ROI on Brand Sites
Rather than deserting your brand site for a Facebook Fan Page, the best digital marketing strategies incorporate a Facebook presence...