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BizReport : Mobile Marketing : April 17, 2014


Avoidance a big reason for blocking calls

From call screening to call blocking, fewer Americans are picking up the phone - even for people they know. That according to new data out from Harris Poll and WhitePages. According to the survey people are blocking calls from businesses and exes - as you might imagine - but they are also blocking calls from friends.

by Kristina Knight

The Consumer Call Blocking study found that about one in five consumers have used a call blocking app or feature to avoid unwanted calls; of those who have used these features 65% report their reasoning as avoiding telemarketers. As for who is blocking calls - moms and dads are more likely to block calls than adults without children in the house and Millennials were more likely than Boomers or Seniors to have call blocking apps on their phones.

Other interesting findings include:

• 44% block calls because of spam
• 26% block calls because of pranks
• 21% block calls because they're receiving calls from an old owner of their number

"As mobile phones have overtaken landlines, Americans have had to deal with a lot of unwanted calls going to their cell phone," said Lori Roth, Director of Mobile Products, WhitePages. "Whether it's telemarketers or spam, one of the recent phone scams like One Ring, or simply unwanted calls from people you know, these calls can feel particularly invasive on mobile and we're seeing the need for call blocking, from basic to extreme, continue to steadily increase."

Most (60%) of those surveyed say they regularly block numbers they don't recognice, 20% block exes phone numbers and 15% have blocked friends when they are busy. About 17% say they've blocked debt collector calls.

Image via Shutterstock

Tags: call blocking, in-call advertising, mobile marketing, telemarketing trends, WhitePages










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