News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Avoidance a big reason for blocking calls
From call screening to call blocking, fewer Americans are picking up the phone - even for people they know. That according to new data out from Harris Poll and WhitePages. According to the survey people are blocking calls from businesses and exes - as you might imagine - but they are also blocking calls from friends.
The Consumer Call Blocking study found that about one in five consumers have used a call blocking app or feature to avoid unwanted calls; of those who have used these features 65% report their reasoning as avoiding telemarketers. As for who is blocking calls - moms and dads are more likely to block calls than adults without children in the house and Millennials were more likely than Boomers or Seniors to have call blocking apps on their phones.
Other interesting findings include:
• 44% block calls because of spam
• 26% block calls because of pranks
• 21% block calls because they're receiving calls from an old owner of their number
"As mobile phones have overtaken landlines, Americans have had to deal with a lot of unwanted calls going to their cell phone," said Lori Roth, Director of Mobile Products, WhitePages. "Whether it's telemarketers or spam, one of the recent phone scams like One Ring, or simply unwanted calls from people you know, these calls can feel particularly invasive on mobile and we're seeing the need for call blocking, from basic to extreme, continue to steadily increase."
Most (60%) of those surveyed say they regularly block numbers they don't recognice, 20% block exes phone numbers and 15% have blocked friends when they are busy. About 17% say they've blocked debt collector calls.
Image via Shutterstock
- Study: Retailers aren't ready for next-gen tech
- Expert Advice: Invest in Near Field Communications
- Top struggles for email marketers
- Campaigner suggests marketers reset campaigns not just clocks
- Brands: How to use in-memory tech to increase personalization
- Study finds mobile payments high on consumers' minds
- Does Facebook really pose a threat to YouTube?
- In a digital age Out of Home advertising memorable and complementary
Featured White Papers
- CRM and Marketing Automation Integration for the Ultimate ROI
The number of companies using marketing automation will increase by 50% by 2015, according to research from Sirius Decisions. But...
- The 5 Worst Things a Creative Can Say
Among the common phrases used in creative services teams there is a group that are deceptively harmless because we hear...
- 5 Ways to Ensure your Social Brand Gets Noticed
In the world of social sponsorships today the key to success is not just awareness but recognition. The path to...
- How Marketers Can Earn Respect at the Revenue Table
Your CEO might not care how many emails you sent last week, but they do care about revenue. To earn...
- How to Create a More Social Business
Download this whitepaper to learn about the current state of social media adoption and see where the most innovative companies...
- The Definitive Guide to Duplicate Listings
In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your...