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BizReport : Mobile Marketing : April 17, 2014


App Annie: App stores' revenue gap closing

Google Play store revenues are growing fast, according to app ranking and analytics firm App Annie, and it continues to have a huge lead over Apple in respect of downloads.

by Helen Leggatt

Growth in emerging markets is behind Google Play's increase in downloads, according to App Annie's latest market index report for Q1 2014. Downloads from Google Play exceeded those on Apple's App Store by a whopping 45% in the first quarter of this year. Russia and Brazil have been on the rise for some time now, but Mexico and Turkey also had a strong influence on Google Play downloads in Q1.

However, while Google Play might lead the way in terms of downloads, Apple's App Store generates far more revenue - 85% more.

But, that revenue gap is closing with revenues on Google Play rising fast - growing 55% from Q4 2012.

The category driving growth in both app stores is games, according to App Annie's report. Games accounted for around 90% of revenue on Google Play and 75% on Apple's App Store. Meanwhile 'Tools' such as anti-virus and security apps saw big gains in Google Play and 'Finance' grew in revenue on iOS during the U.S. tax season.

Twin Design / Shutterstock.com

Image via Shutterstock

Tags: app store, Apple, Google Play, iOS










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