News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
33Across: Social sharing spikes on tablets
Social sharing is gaining steam - especially with tablet users. That according to new data out from 33Across which measured social sharing traffic throughout the NCAA Men's Basketball Tournament - March Madness. Their data shows 'tablet actions' - like sharing increased throughout the tournament.
Historical data shows tablet traffic dropping on Sundays, but throughout March Madness Sunday tablet traffic saw an increase of about 23%; tablet activity increased about 16% throughout the tournament.
"Social content sharing throughout the tournament, especially during the close of tournament rounds, was closely aligned with TV viewing; thus, supporting the growing trend of second screen activities on tablets and other devices," said Brett Lofgren, CRO of 33Across.
33Across is releasing new tablet ad units, set up to capitalize on the mobile social sharing trend. Called Intent Impact Units, the platform delivers in-view, premium inventory as consumers share content via their social networks. Early numbers from the new units show click-thru rates three times higher (tablet intent vs. traditional tablet ads) and 2.5 times higher (tablet intent vs. desktop intent units).
Meanwhile, according to new data out from ShareThis Twitter is leading the social space in sharing growth. According to the numbers Twitter has seen a 43% increase in sharing (Q1 2014 vs. Q4 2013) while Facebook, Pinterest and LinkedIn all trail. Other interesting takeaways from the report include:
• Reddit sharers are more likely to be between ages 18-30
• LinkedIn and Facebook sharers tend toward the older side of age demographics
• Twitter/Pinterest users are somewhere in the middle
Image via Shutterstock
- Report: Mobile web use doubles
- Ad Roundup: Tools to improve experience
- Study finds customer service key for BTS success
- IAB/UKOM cuts through confusion with 'definitive' data on time Brits spend online
- Google pauses Flash and signals new ad age of HTML5
- Studies ID how Millennials are connecting
- Black Friday UK predicted to break £1bn in online sales
- Smaato: Spending on mobile web ads soars
Featured White Papers
- Digital Trends 2015
Download the 2015 Digital Trends report, created in partnership with Econsultancy, to see the trends and tools you need to...