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BizReport : April 30, 2014 Archive

April 30, 2014 Archive

Advertising | April 30, 2014

Top 3 tips for engaging multi-cultural campaigns

Look for more companies to focus on minorities and immigrants in the US ad space, says one expert, who points to the upcoming mid-term US elections to push more talk of minorities and immigrants past politicians and into American board rooms and even marketing departments. >>

Social Marketing | April 30, 2014

Study: Shared content can increase spending by 10%

We know consumers in the social space like to share funny memes and even sale information. But is there a value to this kind of sharing? Yes, according to the new Return on Sharing Study from Beresford Research and ShareThis. That value? About 10%. >>

Mobile Marketing | April 30, 2014

AppFlood: East winning mobile traffic, West winning mobile spend

Mobile brands who are looking to increase their revenue might want to take the global West into consideration. That, because while the global East - China, Asia/Pacific and Africa - are sending the most traffic (56%) to AppFlood properties, the bulk of revenue (47%) continues to come from the global West - North America and Western Europe. >>

Advertising | April 30, 2014

Sitecore, Jun Group releases widen reach

Two new releases this week are set up to widen the reach of both advertisers and causes/charities. Here are the details. >>



Advertising | April 30, 2014

Eye-tracking study reveals negative brand opinion generated by animated ads

An eye-tracking study conducted by Sticky for Adblock Plus has shown that flashy, animated advertising units result in lower ad recall and decreased brand opinion compared to static ads. >>

Social Marketing | April 30, 2014

Social media gives women the reassurance to travel solo

More women are heading off on vacation on their own, according to new research, and social media is one of the factors boosting their confidence to do so. >>