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BizReport : April 28, 2014 Archive

April 28, 2014 Archive

Advertising | April 28, 2014

Local Media Revs to push $158b

Look for more ad dollars to be pushed to the local level. That according to the new US Local Media Forecast from BIA/Kelsey Group. While the US economy isn't expected to see as much growth overall, experts believe advertisers will continue to push more dollars into the local space to reach consumers. >>

Trends & Ideas | April 28, 2014

Nearly half of gamers are women

The image of gaming is changing when it comes to gender. Long gone is the stereotypical image of a teenage boy holed up in a darkened bedroom as the number of women increases to almost half of all U.S. gamers. >>

Social Marketing | April 28, 2014

Facebook dominates social media use in Middle East

Facebook is the dominant social network in the Middle East and North Africa region, used by almost twice as many Internet users as Twitter, its nearest rival. >>

Social Marketing | April 28, 2014

Marketers struggle to measure offline word-of-mouth marketing

New research finds that while marketers believe the difficulties of measuring word-of-mouth offline is a major obstacle to its implementation, nearly two-thirds believe the channel to be more effective than traditional marketing particularly when coupled with social media. >>

Advertising | April 28, 2014

Brands: Why your focus needs to become multi-cultural

Multi-cultural campaigns and multi-cultural ad targeting is nothing new to marketers, but as the world becomes more connected through mobile and online devices, it is becoming more important for brands to handle multi-cultural campaigns better. >>

Advertising | April 28, 2014

Demandbase, PunchTab launches improve targeting abilities

New to the mobile ad space, a B2B solution from Demandbase which allows users to target according to company and business audience members via mobile devices. Meanwhile, PunchTab is extending their cross-channel reach to television. >>