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BizReport : April 17, 2014 Archive

April 17, 2014 Archive

Blogs & Content | April 17, 2014

Study: Live TV still trumps time-shifted

With all the buzz about time-shifted viewing and online/mobile viewing, television has been looked at as a dying medium. Not so, according to new data out from BroadStream Solutions; their data shows live television viewing still reigns supreme. >>

Advertising | April 17, 2014

Brands: How to make the most of ad placement

Above the fold. Next to relevant content. According to shoppers past behaviors. These are all suggestions from experts on where to place advertising in the online space; the problem is many advertisers don't know where their ads are placed - or how to ensure ads are placed correctly. >>

Mobile Marketing | April 17, 2014

Avoidance a big reason for blocking calls

From call screening to call blocking, fewer Americans are picking up the phone - even for people they know. That according to new data out from Harris Poll and WhitePages. According to the survey people are blocking calls from businesses and exes - as you might imagine - but they are also blocking calls from friends. >>

Mobile Marketing | April 17, 2014

App Annie: App stores' revenue gap closing

Google Play store revenues are growing fast, according to app ranking and analytics firm App Annie, and it continues to have a huge lead over Apple in respect of downloads. >>



Search Marketing | April 17, 2014

Marin study reveals the effect of integrating search and social campaigns

New research from Marin Software reveals that not only do search campaigns perform better when managed alongside social campaigns, but consumers that click on both search and social ads are more likely to make a purchase and spend more. >>