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BizReport : April 14, 2014 Archive

April 14, 2014 Archive

Ecommerce | April 14, 2014

Retailers lose a third of consumers through in-store smartphone use

European shoppers' purchasing behavior is significantly swayed by their use of mobile devices in-store, according to new research released by performance marketing firm Tradedoubler. Similar research reveals that shoppers want retailers to provide them with a 'useful' app to boost the in-store experience. >>

Social Marketing | April 14, 2014

Photos boost social engagement

New data from SocialBakers reveals that, no matter how big or small a brand's following is on Facebook, their best posts are those that include a photo. Similar research by Twitter reveal the same can be said of Tweets. >>

Advertising | April 14, 2014

Internet ad revenues outstrip broadcast TV for the first time

Marketers are now spending more to advertise online than they are on broadcast television, according to new figures released by the Interactive Advertising Bureau. >>

Social Marketing | April 14, 2014

Studies: Social pushing engagement

Two new studies may have more brands reaching for the social space in their next campaigns and strategy meetings. According to details from Lithium Technologies, their community-based networks are driving revenue while data out from CRE indicates more consumers are turning to social for content. >>



Loyalty Marketing | April 14, 2014

How to use big data, gamification for better rewards programs

Rewards programs are nearly as old as commerce, but whether the business is a restaurant with a punch card or customers earn redeemable points based on purchases, there are ways to improve the reward experience to build a more loyal customer base. >>

Search Marketing | April 14, 2014

Study: Mobile search captures more ad dollars

Pay per click ad spending is seeing a new push and it's in the mobile space. That is the takeaway from Covario's Q1 Global Search report, which shows the mobile search spending jumped 135% (Q1 2013 vs. Q1 2014) and 35% over Q4 2013. >>