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BizReport : Mobile Marketing : April 01, 2014

129% rise in mobile visits prompts British Medical Association to go mobile

After noticing a huge rise in the number of website visits coming from mobile, the British Medical Association has announced they have launched their first mobile-optimized website.

by Helen Leggatt

More proof, as if it's needed, that all businesses and organizations with a website must make them mobile-friendly comes from the British Medical Association's 129% rise in mobile visits during 2013.

According to a recent announcement by the British Medical Association, a trade union and professional association for the more than 140,000 doctors and medical students in the UK, 29% of their site visitors are now accessing from a mobile device and they expect that growth to continue at a similar, if not faster, rate.

Calling the move "a step in the right direction", the ultimate goal of the British Medical Association is to develop a "responsive website that works across devices".

"Mobile has become a key channel for our members to keep up to date with news, and increasingly to get practical support and advice," said the announcement.

Mobile visitors to the British Medical Association website can now expect a much-improved user experience. Over the coming months the organization plans to take advantage of smartphone touch-screen features and deliver content by location.

The British Medical Association has been working with digital transformation firm Precedence to bring the organization's online and mobile offerings in line with member expectations and behavior.

"We have worked with the BMA to establish a 5 year blueprint for digital transformation. This will touch all aspects of the BMA and its interactions with users," says Precedence. "Building upon the Sitecore platform, Precedent are hard at work delivering increased personalization facilities, optimized mobile experiences and enhanced community engagement through Telligent's powerful community and collaboration platform. Future activities include putting video at the heart of BMA's press capability and providing an integrated e self-service customer first point of contact."

Image via Shutterstock

Tags: mobile, optimization, personalization

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