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BizReport : April 4, 2014 Archive

April 4, 2014 Archive

Blogs & Content | April 04, 2014

More female website owners, bloggers to implement affiliate marketing

The affiliate sector is currently male-dominated but, according to new research from Optimus Performance Marketing, that's all about to change. >>

Email Marketing | April 04, 2014

Content marketing earmarked for higher investment for lead generation

Very few marketers in small and mid-sized businesses feel their lead generation processes are effective. While email remains the most popular channel for generating new leads, the majority of marketers are looking to increase content marketing investment. >>

Ecommerce | April 04, 2014

Top 3 tips to improve customer engagement

Customer engagement can be a flaky thing. What is interesting to a shopper on Monday won't necessarily interest them on Friday. Added to that, a misstep in email can turn a shopper away from a brand quickly. Here are our top 3 tips to improve customer engagement online. >>

Ecommerce | April 04, 2014

Why brands need to re-focus on customer service

In e-commerce, as in all industries, the companies that focus on fostering relationships with their customers see positive results. It might seem obvious, but once a business concentrates on customers rather than their website - they see repeat business. Being a brand that people can connect with on a personal level helps you stand out. >>



Advertising | April 04, 2014

Marketron, Jelli partner for programmatic radio solution

For the first time radio advertisers have an option for programmatic (RTB) buying. This week Marketron and Jelli are partnering to put Jelli's RadioSpot Ad Server in Marketron's Mediascape platform, effectively giving programmatic options to radio stations and ad buyers. >>