News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Venda surveys UK consumers on 'anticipatory shipping'
In light of Amazon's patent filing for 'anticipatory shipping', ecommerce solutions Venda surveyed UK consumers to see what they thought of the idea.
The survey of 2,052 UK adults, conducted by YouGov for Venda and reported in The Drum, found that more than half aren't enamored with the prospect of 'anticipatory shipping' and 37% believe it would be an invasion of privacy for a company to introduce such a feature.
Almost 40% would not accept nor keep items sent in anticipation of their need or desire.
Eric Abensur, Group CEO, Venda said: "if Amazon starts sending goods to customers without their consent, they risk alienating the vast majority of shoppers. Privacy is still a huge issue for consumers, and from their perspective, the idea of having every move they make put under the microscope can be disconcerting."
However interesting the survey findings might be, they appear to be premised on the incorrect assumption that Amazon will be sending out anticipated orders to consumers' doors. The truth of the matter is that the goal is to have items that Amazon has deemed a consumer will want based on previous orders and shopping behavior shipped to their local depot ready for when, or if, the consumer eventually makes the purchase.
The move could see Amazon's delivery times decrease dramatically bringing consumers that much nearer to online products. However, there are no plans at this stage to ship products that have not be specifically ordered direct to a consumer's door.
Image via Shutterstock
- Experts: App usage will change in 2015
- How data will influence 2015
- Top 4 investments to make in 2015
- Researchers use Yelp to predict a restaurant's chances of survival
- Are your employees stifling yawns during status meetings?
- Survey reveals the odd places consumers shop by mobile
- Marketers urged to lower ad viewability expectations
- 50% of consumers who want marketing comms prefer them via email
Featured White Papers
- 7 Myths About Online Reviews
When it comes to building and maintaining trust in your brand, online reviews are an extremely valuable addition to your...
- Targeting (That's on target)
"Hopeful messaging is wasted messaging. Clear targeting means more than just Who. It also demands a knowledge of How, When,...
- Leveraging Facebook to Improve ROI on Brand Sites
Rather than deserting your brand site for a Facebook Fan Page, the best digital marketing strategies incorporate a Facebook presence...