News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
UK: Mobile ad spend to outstrip newspaper ad spend in 2014
A new report from eMarketer forecasts mobile ad revenues will overtake newspaper ad revenues in the UK for the first time ever during 2014.
Mobile continues to drive ad growth in the UK and, according to eMarketer's latest forecast, mobile ad spending will increase significantly in 2014 rising 90% to $3.53 billion. That's a rise of $1.67 on 2013's total of $1.86 billion.
Meanwhile, eMarketer expects ad spend in newspapers (national and regional) to fall from 2013's $3.65 billion to $3.49 billion, continuing to fall further to $3.15 billion by 2018.
Having outstripped newspaper ad spending this year, mobile will then have television ad spending in its sights. According to eMarketer, "By 2016, one year after mobile passes print spending, TV's share of UK total media ad spending will fall to 23.1% as mobile increases its portion to 26.2%. The following year, mobile will become the single-largest ad channel in the UK market."
Mobile is predicted to account for almost a third of all digital ad spending in 2014 rising to more than half by 2016.
- Digital Roundup: Free and freemium models launched
- Banking industry figures show silver surfers avid users of Internet, mobile banking
- Top 3 holiday trends than will impact 2015
- Valentine's Surveys: What couples are looking
- Shareholic: Facebook now accounts for 25% of social referrals
- Brand Keys predicts Super Bowl winners, losers
- Top 3 data collection trends for 2015
- ChoiceStream: Sports audiences costing brands more
Featured White Papers
- Build Your Business Case For Social Selling
Are you ready to build your business case for social selling? Do you need some help? Download this PowerPoint deck...
- The High Cost of Free: Does Online Video Quality Influence Consumer Perception of your Brand?
6 Billion hours of video are watched each month on YouTube .... That's almost 1 hour for every person on...