News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
TrackMaven bemoans the stagnant state of email
According to new research from marketing analytics firm TrackMaven, the state of email is stagnant with marketers sticking to the same old benchmarks time and time again.
When TrackMaven's Sabel Harris received data about 96,000 emails from more than 2,000 subscription lists she was immediately struck by one thing.
"Marketers are doing the same things with email. Every single marketer practicing the same benchmarks over and over again. Nothing new..no interesting outliers...so stagnant," Harris comments on the company blog.
The benchmarks Harris was confronted with showed that Thursday was the most popular day to send out email and that most emails hit inboxes between 11am and 12pm (E.T.) with few being sent during the weekend.
TrackMaven implies that email marketing has become 'stagnant' and that marketers could do more to better already good ROIs. However, could it be that the reason email marketers are sticking to a routine is that they have found the most relevant and efficient ways to engage via email?
The full report can be obtained here.
- Survey IDs best cities for small businesses
- Expert IDs trends to watch in mobile video
- Researchers developing a super-adblocker
- Expert: How retailers can improve tentpole events
- With rise of connected Gen Y, retailers must be fit for the future
- Gaming video content audiences exceed those of HBO and ESPN
- Apple Pay adoption and use continues to wane
- Study: Mobile becoming a loyalty draw
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...