News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
The most shared video clips depend on region
Video is a very subjective medium - from the Oscars to funny clips uploaded by college or high school students. That fact is underlined by new research which shows the most shared video content is quite different around the globe.
New research out from Coull shows the best video sharers are outside the US - to the extent that US social networkers don't even make it into the Top 10 for video sharing despite most residents having social network profiles.
"Understanding these trends is critical to driving effective marketing campaigns. Too often, ad spend fails to consider the sharing potential of videos. However, if digital publishers track sharing patterns and measure how their audiences engage with content, this insight can be used to inform not just their own content strategy, but to connect brand advertisers with the type of video content that really resonates with their target market," said Coull's CEO, Irfon Watkins. "People tend to assume that videos featuring celebrity antics on Big Brother or disastrous auditions on Britain's Got Talent are the ones that get shared most widely, but according to our data that's not necessarily the case. Entertainment videos are generally in the top five types of most-shared content, but often it's the more specialist categories, such as Style/Fashion, Sports, Film and Travel, with their highly engaged audiences, that come out on top."
Which countries did make it into the top ten? Coull's research shows:
• Asian countries out-rank the US, UK and Germany for video sharing
• Indonesian consumers share the most video clips at 3 times the average rate
• India, Greece, Thailand and Argentina round out the Top 5
• Indonesian sharers are most likely to share fashion/style content, Indian consumers are most likely to share film or movie trailers
• UK residents are most likely to share travel, news and education clips
• US residents are most likely to share news clips
Image via Shutterstock
- Study: Retailers aren't ready for next-gen tech
- Expert Advice: Invest in Near Field Communications
- Top struggles for email marketers
- Campaigner suggests marketers reset campaigns not just clocks
- Brands: How to use in-memory tech to increase personalization
- Study finds mobile payments high on consumers' minds
- Does Facebook really pose a threat to YouTube?
- In a digital age Out of Home advertising memorable and complementary
Featured White Papers
- CRM and Marketing Automation Integration for the Ultimate ROI
The number of companies using marketing automation will increase by 50% by 2015, according to research from Sirius Decisions. But...
- The 5 Worst Things a Creative Can Say
Among the common phrases used in creative services teams there is a group that are deceptively harmless because we hear...
- 5 Ways to Ensure your Social Brand Gets Noticed
In the world of social sponsorships today the key to success is not just awareness but recognition. The path to...
- How Marketers Can Earn Respect at the Revenue Table
Your CEO might not care how many emails you sent last week, but they do care about revenue. To earn...
- How to Create a More Social Business
Download this whitepaper to learn about the current state of social media adoption and see where the most innovative companies...
- The Definitive Guide to Duplicate Listings
In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your...