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BizReport : Mobile Marketing : March 07, 2014

Study: Mobile users want home screen options

Turns out mobile users want more from their devices. And the more is starting with customized home screens. That is the takeaway from a new infographic out from Mobile Posse and Phoenix Marketing International. According to their findings upwards of 40% of mobile users are 'interested' in home screen options.

by Kristina Knight

More than half of mobile users report they are now picking up their phones to 'kill time'; meanwhile nearly half (40%) of mobile users say they are 'extremely interested' in customized home screens for their mobile devices. Those customizations might include weather data, ads/content from their favorite brands or bloggers or local news. And, in most cases, can be ad-supported.

Other findings from the Mobile Possereport include:

• 75% of mobile users utilize retail and traffic apps, 72% access entertainment apps
• Nearly 70% access news/sports/weather apps
• 68% to 70% are 'fanatical' about their use of social media and gaming apps

As for what mobile users are looking for in a home screen app, most agree that home-screen apps should be free while more than two-thirds (68%) want a home screen option that allows them to customize the content. Mobile users are also interested in home screen apps that are simple to dismiss (57%) and that don't impact their use of the phone. And, they don't want to be interrupted by home screen options - so no push notifications or other interruptions, say 46% of those surveyed.

Image via Shutterstock

Tags: home screen, mobile ads, mobile home screen, mobile marketing, MobilePosse

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