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BizReport : Mobile Marketing : March 25, 2014


Reports: Mobile device use increasing in France

More French consumers are looking to the mobile web, and not just for shopping ease. That is the takeaway from a new report out from the International Data Corporation which shows France's online base is increasingly turning to tablets and smartphones to connect.

by Kristina Knight

Recent comScore data shows what is most engaging for French consumers: content.

According to comScore's research about 70% of French internet users visit news and information websites each month; in November (2013) their research found more than 35 million French consumers visited these kinds of sites from either desktop or laptop devices. Le Monde information sites led with time on-site averaging just over 26 minutes per visitor.

Back to the International Data Corporation (IDC) data which reports the French are increasingly engaged with mobile devices. Their data shows 2013 purchases of smart/connected devices increased about 7%; that is more than 35 million shipments for the year. Tablet shipments increased about 60%.

The growth in the French mobile market mirrors growth cycles in both the US and UK. The IDC report indicates that tablet consumers make up about 46% of France's online base and about 30% of the general population. Other interesting findings from the report include:

• Tablet and '2 in 1' (laptop/tablet combo) shipments totaled over 6 million units
• Smartphone shipments increased about 3% but still hold the highest mobile share for devices
• Apple and Hewlett-Packard top the manufacturer share lists

Image via Shutterstock

Tags: comScore, France, International Data Corporation, mobile content, mobile device usage, mobile marketing, mobile use in France










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