News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Report: In social the ladies rule the world
In the social media world it is women who are leading the way - both in adoption of technology and in how social media is used to stay connected with friends, work and favorite brands. That's the takeaway from a new infographic out this week from Finances Online.
The social space is growing in popularity and that is pushing their value. According to experts the value of Pinterest is $7.7 billion while both Instagram and Tumblr both have values over the billion dollar mark as well. And women are leading the way on nearly all of them.
First the numbers: data shows women outnumber men on all the top social networks - 76% of American Women use Facebook and 66% of men do, 54% of women use Tumblr and 46% of men do and 33% of women use Pinterest while 8% of men do. In fact men only out-rank women on the LinkedIn social network where 24% of men use the network and only 19% of women.
Other interesting findings from Finances Online include:
• Both men and women are likely to logon to socnets multiple times each day
• More than half of women interact with brands via social by showing support or accessing offers, less than half of men do so
• 58% of women engage with news via social, 42% of men do so
• Women are more likely than men to engage with social via a mobile devices
While smartphones are still the mobile device of choice for most social network users, women are turning to mobile for their social hits slightly more often than men. On smartphones 46% of women are engaging with social apps while 43% of men are; on tablets about one-third (32%) of women engage with social while only about 20% of men do.
The Finances Online infographic data was culled from the likes of Pew Research Center and Burst Media.
Image via Shutterstock
- Study: Mobile key for online grocery buys
- Job Seekers: How to get the next job
- Top 3 tips to improve travel loyalty programs
- New Realeyes' research links emotional response to sales impact
- Coalition for Better Ads releases new guidance to curb consumer annoyance with ads
- Instagram's focus on business tools attracts SMB advertisers
- Traditional external agency model failing to meet marketers' needs
- Few marketers intend to invest in marketing technology in 2017
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...