News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Report: Americans won't give up Internet, would give up TV
Twenty-five years after the Internet was a nice-to-have 'distraction' for most people, it's seen as 'indispensable' for many - to the point that they'd rather give up television than Internet access. That according to a new study out from Pew Research which finds three-quarters of American would find it quite hard not to be able to go online as they please.
What is perhaps most interesting about the Pew Research report is the change from TV being seen as indispensable less than seven years ago. In 2007 researchers found nearly half of US adults said TV would be nearly as hard to give up as Internet access and in 2006 44% of adults said that television was 'more essential' to their life than the Internet.
"87% of American adults now use the Internet, with near-saturation usage among those living n households earning $75,000 or more (99%), young adults (18-29, 97%) and those with college degrees (97%)," is written in the report. "Fully 68% of adults connect to the Internet with mobile devices like smartphones or tablet computers."
Other interesting findings from the report include:
• About 33% say social media is important but only 11% say it would be 'very hard' to give up social media
• 61% say connectivity is important for their jobs
• 30% say they wouldn't have to give it up because it's fun
• 67% say the Internet has improved/strengthened their family/friend connections
Overall most surveyed believe the Internet is a good thing (76%) and that it is a positive force (90%) for individuals.
Image via Shutterstock
- Report: Desktops still lead online spending
- Video ad campaigns with subtitles outperform in brand awareness
- Two-thirds of ad execs Google prospective employees
- 61% of brand content on Snapchat is video
- Survey: Trust influences more consumers to share information
- Expert: Travel next up for programmatic direct
- Expert: How to reduce involuntary churn
- New service alerts marketers when competitors air new TV ads
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...