News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Releases mark interest in data, interactivity
Three new releases into the online ad space are pushing interactivity farther - one by inserting subtle motion into formats and the other two by increasing brands' ability to use data to engage.
Neustar's release, PlatformOne, integrates real time customer data so that campaigns and ads are more highly targeted and personalized. This, of course, can increase the engagement factor, pushing campaign ROI higher.
"The complexity of the marketing ecosystem grows almost daily. Advertisers must grapple with a proliferation of online and offline devices and channels, and make sense of a tsunami of audience and media data," said David Jakubowski, SVP Marketing Solutions, Neustar. "PlatformOne combines up-to-date, authoritative customer information with media insights, enabling marketers to activate against the data to drive increase user reach & increased sales. In essence, it's an 'easy button' to help marketers quantify the value of their media spend both offline and online."
The platform includes media and customer intelligence tools.
Meanwhile Visible Technologies is pushing a social solution into place which should help marketers better use social data in the online space. The new features are part of the Visible Intelligence platform and work to better search and define customer's social data; this, in turn, allows brands to better target content and information to their customer base.
"As social media becomes a go-to channel for customer interaction and support, the need for real-time social analysis of sites like Facebook, Twitter and forums has become imperative," said Richard Pasewark, CEO of Visible Technologies. "Marketers are looking to minimize the time it takes to review their global landscape and quickly analyze what campaign, program or messaging changes are required to meet their business goals in specific geo-locations and languages."
Finally, Yahoo has released their Motion ads, a format with combines animations to formerly static display ads - in one example a Kraft Singles ad is made to look as if a grilled cheese sandwich is steaming.
"We believe that when you combine beautiful images with elegant animation, it creates a very powerful form of brand storytelling. And when brands have a flexible canvas to design beautiful ads, we see experiences that engage our readers more and ultimately drive higher results for advertisers," writes Yahoo.
Image via Shutterstock
- Study: Retailers aren't ready for next-gen tech
- Expert Advice: Invest in Near Field Communications
- Top struggles for email marketers
- Campaigner suggests marketers reset campaigns not just clocks
- Brands: How to use in-memory tech to increase personalization
- Study finds mobile payments high on consumers' minds
- Does Facebook really pose a threat to YouTube?
- In a digital age Out of Home advertising memorable and complementary
Featured White Papers
- CRM and Marketing Automation Integration for the Ultimate ROI
The number of companies using marketing automation will increase by 50% by 2015, according to research from Sirius Decisions. But...
- The 5 Worst Things a Creative Can Say
Among the common phrases used in creative services teams there is a group that are deceptively harmless because we hear...
- 5 Ways to Ensure your Social Brand Gets Noticed
In the world of social sponsorships today the key to success is not just awareness but recognition. The path to...
- How Marketers Can Earn Respect at the Revenue Table
Your CEO might not care how many emails you sent last week, but they do care about revenue. To earn...
- How to Create a More Social Business
Download this whitepaper to learn about the current state of social media adoption and see where the most innovative companies...
- The Definitive Guide to Duplicate Listings
In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your...