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BizReport : Mobile Marketing : March 10, 2014


Platforms enhance mobile experience

Two additions to the mobile space may help brands enhance consumer loyalty through mobile messaging and apps.

by Kristina Knight

First, PunchTab is adding Android functionality to their mobile SDK tools for smartphone and tablet developers. The SDK kit is free and gives mobile developers the ability to create loyalty and engagement programs for their existing apps.

"Mobile is the most important channel for brands when it comes to engaging consumers with relevant, real-time messages and offers. According to a recent study, 83% of consumers expect to make more purchases via mobile in the next 12 months, a 15% increase from today's current statistics -- this is a critical proof point of how important mobile has become for brands. Awareness, engagement, and enhanced loyalty are essential components in the success of a mobile app," said PunchTab Founder and CEO Ranjith Kumaran. "With our Android SDK we can provide Android developers with the same high-quality, easy-to-use functionality that the PunchTab platform offers to over 19,000 active programs on our platform."

Meanwhile iLyngo has launched the Cyfr app, a program and rewards mobile users for instant messaging their contacts. Through the app when users message friends and family they are offered real-time, personalized rewards including coupons and other offers.

"Most IM apps do not offer any improvements or enhancements that have a real purpose, or impact a user's communication in any way that is beneficial to the user," says iLyngo co-founder Sanjay Patel. "Rather than weigh down an app with tangential features, we focused on enriching that communication in ways that thoughtfully use platform capabilities. We feel it's an app that truly improves the lives of its users."

The Cyfr platform is available for both Android and Apple mobiles.

Image via Shutterstock

Tags: iLyngo, mobile ad tools, mobile advertising, mobile content, mobile marketing, PunchTab










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