News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
New AdWords format includes detailed consumer opinion data
Google AdWords features are evolving along with consumer behavior. As more Internet users rely on reviews and opinions of others to help them make purchasing decisions, so Google has now begun rolling out consumer ratings annotations, a new format of search ad, that includes within it detailed consumer opinion data.
After beta testing with advertisers revealed that consumer ratings annotations increase click-through rates by an average of 10%, Google will begin rolling out the new search ad format over the coming days.
According to Google's blog post announcement, "consumer ratings annotations highlight one or more strongly rated aspects of your business as part of your ad. For example, if you're an insurance company, this annotation may be focused on claims handling. If you're an airline, it may highlight your rewards program".
The data for the annotations will come from Google's Consumer Surveys, a platform that provides for controlled sampling of consumer opinion which will serve to "avoid some of the potential biases and risks with other types of open-to-everyone review platforms".
"Consumer ratings annotations will soon start showing with several hundred advertisers' search ads in the US, UK and Canada. We hope to expand availability to more advertisers in the future," says Shreyas Doshi, Group Product Manager, AdWords.
- Surveys point to what Mom wants
- Study: Facebook key for ecommerce
- Ad Roundup: More formats, reporting available to brands
- What drives reward program spending
- Forecast: Local media to slide mobile
- Brands: How Chat-As-A-Service can work for you
- Survey: Computers are the connection of choice for sports fans
- Expert: The link between returns and cart abandons
Featured White Papers
- Design Matters: How To Create The Optimal Mobile Shopping Experience
Over two-thirds of US consumers under 50 say they would be happy if shopping evolved into a mobile-only experience, recent...
- Tasty Tips From Marketing's Master Chefs
The art and science of effective marketing and demand generation is like a great recipe- Marketing master chefs turn traditional...