News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Getting news on Facebook is an incidental experience
Recent research from Pew highlights the role of social media in consumers' news discovery and reveals how Facebook has become an accidental source of the news for many.
Social media has increasingly played a major role in consumers' news consumption behavior with many turning to social media sites to get the latest.
New research from Pew found that 30% of adults in the U.S. who use Facebook do so to get that latest news. However, just 22% of those believe that the social network is a useful resource for news. Yet, because more adults in the U.S. use Facebook than any other social media it is the leading platform on which news is consumed.
However, Pew's data reveals that Facebook users aren't logging on to the network to get their news fix - 78% said they mostly see the news when visiting the social network for other reasons.
Furthermore, the news they are seeing in their Newsfeeds is likely to be as a result of a friend sharing as just 34% of Facebook news consumers had 'Liked' a news organization or journalist.
Meanwhile, on Twitter, just 8% of Twitter users log on to the microblogging platform to keep up to date with the news. In fact, the study found that YouTube was a channel whose userbase was more likely to use it to keep up to date with the news (10%).
Pew's findings and charts can be viewed online here.
- New tool to optimize, monitor content
- Study: Privacy concerns high for wearable tech
- Internet of Things not just for the tech-savvy
- Retale: 73% of parents to use mobile for back-to-school shopping
- Study: Half of parents frustrated by BTS shopping
- How to be sure SaaS options are right for you
- Intent HQ: Consumers want brands to be honest and transparent about data collection
- Forecast: 250 million smart wearables in use by 2018
Featured White Papers
- Three Converged Media Campaigns Worth Emulating
The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid...