News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Few marketers plan for social media negativity
Do you have a plan in place to deal with negative social media comments? According to recent research from the Social Media Marketing University, many marketers don't.
What is your marketing department's reaction to negative feedback on social media? Ignore it and hope it will pass under the radar? Delete it and hope no-one noticed? Or do you get proactive and deal with the issue head on?
According to the Social Media Marketing University's survey of marketers, despite 88% planning to put social media to use this year, almost half (45%) of marketers don't have a plan in place to deal with negativity on social media.
A quarter of marketers said they did have plans for a plan, 23% said they had no plans for a plan of action and 8% said they had a plan but it wasn't working.
Overall, it seems that marketers, instead of planning ahead, are simply dealing with problems of negativity as and when they arise in the best way they can. While one in five do appear to put their head in the sand and hope the problem will go away without a response, over half (52%) responded to negative posts within 24 hours and 18% within the hour.
Commenting on the lack of a plan to deal with negative response, eMarketer says, "While many marketers certainly do so without a hitch, the room for error is clear. And since negative buzz can cause anxiety--or worse--among marketers that don't have a plan in place, it can easily spur intemperate or otherwise poor responses".
Image via Shutterstock
- How travel brands can do more with data
- Expert: What retailers need to know about EMV
- Study: Utility apps take most of ad spend
- Holidaymakers swindled out of £2.2 million in 2014
- Brits warming to biometric technology for online banking access
- Banks missing out by focusing mobile banking ads on television
- Top 3 tips to add personality to your targeting
- Will 2015 be The Year of Mobile?
Featured White Papers
- Analyzing the Value of Responsive Design Can Be Messy
Responsive web design is an integral part of customer engagement in our multi-device world. But the additional costs and resources...
- Mobile Email Guide: Design strategies to help you capture mobile clicks
On average, about 40 percent of e-mail opens come from mobile devices and tablets. Mobile subscribers are less engaged because...
- Avoid these common pitfalls when choosing a cloud CRM
Organizations are frequently turning to SaaS solutions for their CRM needs. But there are risks when deploying any solution at...
- 2015 Social Marketing Planning Guide
2015 is going to be a great year for social marketers, but to make the most of it you'll need...