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BizReport : Mobile Marketing : March 02, 2014

Few FTSE100 companies implement responsive web design

New research from The Search Agency reveals that few of the FTSE100 companies are readied for the mobile marketing age.

by Helen Leggatt

2014 is dubbed the year of mobile, but even the biggest of companies don't appear to be totally committed. A new report from The Search Agency found that less than half (42%) of FTSE100 companies have mobile-optimized websites, potentially harming their brand and losing them valuable customers and sales. Almost three-quarters (72%) of consumers in the UK now have a smartphone.

The FTSE100 websites were scored based on five factors - load speed, site format, calculated download speed, social media presence and app presence.

Just 2 of the 100 companies had responsive web design and almost all (99%) had mobile site load speeds of more than 1 second, the time recommended by Google for mobile loading. More than a third (37%) took more than 5 seconds to load.

Meanwhile, social media connections were also low with just 43% of companies linking their mobile websites to social media and just 9% linked to apps.

Tags: mobile, responsive design, UK, website design

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