News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Few FTSE100 companies implement responsive web design
New research from The Search Agency reveals that few of the FTSE100 companies are readied for the mobile marketing age.
2014 is dubbed the year of mobile, but even the biggest of companies don't appear to be totally committed. A new report from The Search Agency found that less than half (42%) of FTSE100 companies have mobile-optimized websites, potentially harming their brand and losing them valuable customers and sales. Almost three-quarters (72%) of consumers in the UK now have a smartphone.
The FTSE100 websites were scored based on five factors - load speed, site format, calculated download speed, social media presence and app presence.
Just 2 of the 100 companies had responsive web design and almost all (99%) had mobile site load speeds of more than 1 second, the time recommended by Google for mobile loading. More than a third (37%) took more than 5 seconds to load.
Meanwhile, social media connections were also low with just 43% of companies linking their mobile websites to social media and just 9% linked to apps.
- Shoppers using mobile for BTS shopping
- Study: Most consumers satisfied with e-gift card buys
- Mobile's role in back to school shopping on the rise
- Report reveals tablet preferences and ownership differences between UK, US, and Oz
- Top 3 tips to improve SMS strategy
- Ecommerce Roundup: Platforms to simplify connection
- Reports: Price to factor in most Back to School purchases
- Survey: SMB owners still deciding their vote
Featured White Papers
- The 5 Principles of Engagement Marketing
In this ebook, we define each of those five principles, and show you what an engagement marketing strategy truly looks...