News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Expert warns bitcoin has drawbacks for SMBs
There have been many headlines about bitcoin millionaires and bitcoin-based businesses over the past year. For every positive headline there have been almost as many negative headlines about bitcoin. Our expert weighs in on how bitcoin may help - or hinder - small businesses.
"Small businesses have low and/or tight margins and are more risk--and complexity--averse. The money they pay in credit card fees makes a big impact on their bottom lines," said Charise Flynn, Chief Operating Officer, Dwolla. "The value of so-called "Bitcoin buzz" is that it's helped to expose the underlying issues of our current financial system, which is that the currency itself isn't the problem, it's the way we move that currency that is."
The buzz aroun Bitcoin has been built off the low or no-fee services. Many small businesses operate on a shoestring so services offering new payment options for seemingly cheap pricing will catch a lot of attention. offers low or no fees and it's really trendy--all of which are attractive to small businesses.
"Bitcoin is helping open up the minds of small business owners to alternative payment methods and expose the cracks in our aging financial infrastructure as I mentioned previously," said Flynn. "But small business owners should build their businesses on what's relevant to their wider audiences and prioritize their resources. If they don't have a complex problem to solve, or demand, or are concerned with exchange rates, there is little reason for them to invest time and risk into something that will not add value to their business, and is inherently unstable."
More from Charise and Dwolla later this week including how SMBs can control swipe and other retailer fees in a safe manner.
Image via Shutterstock
- Marketers urged to lower ad viewability expectations
- 50% of consumers who want marketing comms prefer them via email
- AdRoll: Study finds retargeting focus for most brands
- Study: Power of Hispanic shoppers growing
- Report: News, media sites opening slow in mobile
- Marin: Brands looking to integrate marketing efforts
- Nielsen sheds light on the Millennial male
- Ad RoundUp: Analysis key to releases
Featured White Papers
- 7 Myths About Online Reviews
When it comes to building and maintaining trust in your brand, online reviews are an extremely valuable addition to your...
- Targeting (That's on target)
"Hopeful messaging is wasted messaging. Clear targeting means more than just Who. It also demands a knowledge of How, When,...
- Leveraging Facebook to Improve ROI on Brand Sites
Rather than deserting your brand site for a Facebook Fan Page, the best digital marketing strategies incorporate a Facebook presence...