News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Expert warns bitcoin has drawbacks for SMBs
There have been many headlines about bitcoin millionaires and bitcoin-based businesses over the past year. For every positive headline there have been almost as many negative headlines about bitcoin. Our expert weighs in on how bitcoin may help - or hinder - small businesses.
"Small businesses have low and/or tight margins and are more risk--and complexity--averse. The money they pay in credit card fees makes a big impact on their bottom lines," said Charise Flynn, Chief Operating Officer, Dwolla. "The value of so-called "Bitcoin buzz" is that it's helped to expose the underlying issues of our current financial system, which is that the currency itself isn't the problem, it's the way we move that currency that is."
The buzz aroun Bitcoin has been built off the low or no-fee services. Many small businesses operate on a shoestring so services offering new payment options for seemingly cheap pricing will catch a lot of attention. offers low or no fees and it's really trendy--all of which are attractive to small businesses.
"Bitcoin is helping open up the minds of small business owners to alternative payment methods and expose the cracks in our aging financial infrastructure as I mentioned previously," said Flynn. "But small business owners should build their businesses on what's relevant to their wider audiences and prioritize their resources. If they don't have a complex problem to solve, or demand, or are concerned with exchange rates, there is little reason for them to invest time and risk into something that will not add value to their business, and is inherently unstable."
More from Charise and Dwolla later this week including how SMBs can control swipe and other retailer fees in a safe manner.
Image via Shutterstock
- Brands: How to better use reviews for your business
- How to keep customers loyal through the holidays
- 50% of Millennials will do most of their holiday shopping on Black Friday, Cyber Monday
- Consumers expect shopping experience to be revolutionized by wearable tech
- Highest online parcel volume recorded in October 2015
- How to convince wary app users to share location data
- How to protect against fake reviews
- 3 IT trends to watch in 2016
Featured White Papers
- Statistics for Online Experiments: How to Think and Act Like a Statistician
Statistics are the underpinning of how Optimizely's customers use data to make decisions. To run great experiments, investing in an...
- Lean Content Marketing
Content is king. If you're a modern marketer, you know why--it is the fuel for your lead generation and nurturing...