News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Do you know your MP3 from your R2-D2? 23% of Americans don't
A new survey by Vouchercloud reveals that many Americans are not yet up to speed on terminology associated with technology, with some worrying, and funny, results.
The survey of nearly 2,400 adults in the U.S. found that common terminology for technology goes way over the head of many. Terms such as USB, HTML and even MP3 were woefully misunderstood.
Take the 11% who thought 'HTML' was a sexually transmitted disease, or the more significant percentage who believed a 'gigabyte' was a creepy crawly from South America.
For 12%, 'USB' is "an acronym for a country in Europe" (the United States of Belgium?), and 23% thought that MP3 was the name of a robot in Star Wars.
More than three-quarters (77%) could not identify what 'SEO' stands for, forgivable perhaps for those outside of tech-land, and for 42% 'motherboard' was the deck of a cruise ship.
But 'Blu-ray' being identified as a marine animal and 'software' as comfortable clothing is verging on the ridiculous, albeit funny.
"Technology is a huge interest for our user base, and month after month we see thousands of people visiting our site to look for coupons and deals to use when purchasing their favorite tech products," a spokeswoman from Voucherclode told The LA Times. "It seems that quite a few of us need to brush up on our tech definitions."
There was no age data to compare responses against. I suspect if I asked my grandmother, or even my mother, to correctly define these terms I'd get some equally confused responses.
Image via Shutterstock
- Top 3 tips for effective native ad campaigns
- Top 3 email tips for the 2014 holidays
- Study: 3/4 will use phones for holiday shopping
- Studies: Shoppers want connection
- Brands: What to prep now for Thanksgiving Weekend
- Would your website earn Google's mobile-friendly label?
- Third of UK online retailers are not ready for the Christmas rush
- Study: Consumers find driving need to be always on
Featured White Papers
- Definitive Guide to Marketing Metrics and Analytics
Download this 70-page, all-encompassing guide to learn the right metrics for understanding and interpreting marketing results, why measuring marketing programs...
- From Average to Elite: 7 Secrets of Today's Top Marketers
Marketing is more chaotic than ever. Pleasing multiple stakeholders, juggling random request inputs and collecting meaningful data from project teams...
- Marketing Attribution in the New World
We all know that consumers generally do not convert after seeing just one advertisement. How do we decide which campaign...