News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
British consumers worry about muggings while wearing Google Glass
A new study into consumer attitudes towards Google Glass reveals ongoing concerns surrounding personal safety and the safety of others that might curb British consumers enthusiasm for the wearable technology.
In April this year the general public will get access to the latest trend in wearable technology - Google Glass. Recent research from LoveMyVouchers.co.uk found that the hefty price tag of around $600 a pair may put a lot of British consumers from getting in on the trend.
Furthermore, more than two-thirds (68%) say they would be too embarrassed to wear Google Glass in public and 64% would feel uncomfortable talking to someone who was sporting a pair.
New research, this time by Toluna in the UK, has found that safety concerns may also put people off wearing Google Glass. Of the 1,000 British respondents to Toluna's survey, almost half (46%) said they would fear being mugged for their wearable technology.
Toluna's survey also mirrored LoveMyVouchers' findings with regards to safety while wearing Google Glass. In both studies, consumers had concerns that wearing Google Glass would distract both drivers and pedestrians.
"Revolutionary advances in technology introduce many benefits and opportunities for consumers, but they also bring about concerns. Our goal was to explore exactly how UK consumers feel about the implications of wearable tech, such as Google Glass," said Paul Twite, UK managing director, Toluna.
Image via Shutterstock
- FTC's new 'merchandise rule' to come into effect before Christmas
- Brands: Why content needs better optimization
- Ad Roundup: Partnerships and acquisitions to improve platforms
- Consumers prefer SMS to apps for brand communications
- Physical stores still popular with young fashion shoppers
- Britain has more female gamers than male
- Permission-based email marketers still finding inbox placement hard work
- Study: Mobile driving travel plans
Featured White Papers
- 6 Ways to Boost Holiday Sales & Fuel Year-round Growth
Just as the shopping seasons guide demand in many categories, they shape the conversation around these categories as well. How...
- No Longer a Necessary Evil: How Modern CRM Empowers Sales
CRM has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to...