News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Advertising Roundup: More data, more targeting
Three ad solutions are building on the data trend, details in today's Advertising Roundup.
First up, ChoiceStream's cs.Dynamic Advertising Solution which bases ad targeting on brand interactions and hyper-local information including weather; the platform furthers targeting by including personal interests and attributes to increase the relevancy of ads.
"In general, consumer expectations for relevance and immediacy continue to increase," said Eric Bosco, CEO of ChoiceStream. "We observe this in news feeds and social media everyday, and it is no different when promoting products and services through advertising. This was the driver behind creating ChoiceStream's Dynamic Advertising solution, which allows brand advertisers to deliver relevant ads on a one-to-one basis at scale through programmatic buying."
Meanwhile, MediaCrossing is partnering with ASL Marketing to help businesses build multi-channel campaigns targeted to younger consumers. ASL will use both online and offline data points to target ads to be used across the online space; MediaCrossing's MX platform will serve the programmatic inventory to agencies, publishers and brands.
"This is a benchmark partnership for both of our industries," said MediaCrossing Chairman and CEO Bill Lederer. "We are bridging two markets, combining the deep insights of direct marketing with the speed and efficiency of programmatic digital media trading to provide meaningful value to marketers, agencies and publishers."
In the ecommerce space, PrestaShop has released v1.6, which includes real time data features, performance indicators and editing ability so that online retailers can better capitalize on consumer interactions.
Bruno Leveque, Co-Founder of PrestaShop said, "This new version, completely free as always, sets the bar for what online merchants should expect from their e-commerce software. From an intuitive Back-Office with unmatched business intelligence to a conversion-oriented store front that looks sleek on any device."
Image via Shutterstock
- Mobile video content more effective on publishers' website than social
- Email open rate in UK higher on tablets than US
- IAB: No YoY rise in UK ad-blocking
- Report: Over half of Millennials have or will use Bots
- Report: Finances key to engaging Boomers
- Top 3 tips to strengthen travel-based ad strategy
- Report IDs differences in how people use social
- Ad Roundup: Platform expansions and a partnership
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...