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BizReport : Advertising archives : March 12, 2014

AdRoundup: Video, mobile and social offerings increase connectivity

This week marks a slew of new offerings that are geared for both active and developing ad campaigns as well as the customer service side of the online business space.

by Kristina Knight

First, Brainshark has launched Brainshark for Salesforce on the Salesforce1 AppExchange. Through the integration businesses can stay on top of employee training which should help sales people better connect with their clients. Through the integration businesses can view detailed content charts, access and create presentations online.

Meanwhile YuMe has launched Video Reach, a new programmatic video platform allowing advertisers and buyers to leverage video ads across screens and channels from a single buy. The platform uses first party data science for targeting, automates the buying process and includes multi-screen inventory for brands.

"Brand advertisers are having difficulty embracing programmatic video due to scale concerns, inferior targeting algorithms and being limited to online only," said Jayant Kadambi, Co-Founder and CEO, YuMe. "In fact, the bulk of programmatic support doesn't include mobile, tablet and CTV. So, we built a solution that alleviates all of these concerns and more - helping TV brand advertisers fully embrace programmatic video advertising, across all screens."

Sitecore has launched mobile apps for brands that give advertisers access to their suite of products from any place. The Sitecore Executive Insights Dashboard shows advertisers what customers are doing on-site, offers mobile engagement analytics and to use mobile devices to push relevant content to the Sitecore Media Library.

Finally, Zimbra has released Community 8.0, which extends their existing community-based platform to include customer services as well as private social networking for mobile workers. There is also a free edition set up for small businesses or individual users.

"With the release of Zimbra Community Free Edition, organizations of all sizes can now benefit from our team's experience of powering more than 3,000 communities globally to improve real-time employee and customer collaboration, support and engagement," said Rob Howard, chief technology officer at Zimbra.

One of the more interesting offerings is a context-based search option which can help connect users with relevant, timely information based on the context of their queries.

Image via Shutterstock

Tags: advertising tips, advertising tools, Brainshark, content trends, SiteCore, video advertising, YuMe, Zimbra

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